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12 Nov Your Spoken Word Is Not Enough
When preparing for a presentation, you start by thinking “What do I want to say?” The focus is on ourselves. How will it go? What is best?
Think bigger. As a communication coach, I tell my clients all the time “I’m going to tell you something important: it’s not about you.”
It’s about your listener. How one successfully reaches a communication goal is by thinking about what tools will help you effectively get your message across. That means choosing the method that best resonates with your listener. Ask yourself “What tools will help us get from here to there?”
7 Nov How Word Choice Affects Email Tone
It is universally common to hate email, no matter your industry. Emails offer many forms of indignities; too long, too vague, too much content, forwarded conversations, reply all’s, and rapid response expectation. As a coach, I help professionals master all forms of communication, including digital communication. This article will help uncover how poor word choice can create a disconnect with your recipient and negatively affect the tone.
The three examples below highlight how easy it is to use the wrong words that create a challenging tone. I’ll share the most common offenders when it comes to word choice, and provide alternatives for a more productive result. (more…)
4 Nov How to present as a team
Team presentations are difficult. They are even more so when there is $10 to $50 million in funding on the line. The presentation sets the tone for the next year or years of your business. So, getting it wrong, messing up, or not presenting as a cohesive unit is not an option. The pressure is high, and the stress over getting it wrong is higher.
When we coach teams, who are looking for that essential round of VC funding, we find that one of the keys to relieving the pressure is working on the transition between different sections of the presentation and various members of the team. There are three steps to good transitions between people: (more…)
28 Oct Practice Strategies for a Biotech CEO: Demystified
One of the statements most often spoken by anyone faced with a big investor presentation is “I need to practice.” For life science start-up CEOs and leadership teams, this is in many cases, a topic of conversation. “I need to practice.” “We need to practice.” “We need to schedule practice.” “This presentation is critical because it influences our funding.” It is common to think practice is easy, but it is not. It is not easy to schedule; it is not easy to do as a team; it is not easy … period. While this is good for people like me because it is part of what we offer, it is time to demystify practice. I will outline five best practices of practice…so you can practice better!
Strategize and write
The first step to good practice is to take the time to purposefully consider, structure, and write what is going to be said. The biggest problem for most people is they believe their “story” is easy to tell and easy to understand. It is not. Without consideration and strategic writing, your message will be confusing to listeners. Remember, the goal is to write something that is for your listeners, NOT you. (more…)
21 Oct There Are Only Three Ways for a CEO to Persuade Someone (Part 3)
Welcome to our three-part series that gives biotech CEOs and executive decision-makers the tools to advise, influence, and persuade listeners. After working with numerous Life Science and Biotech clients, we’ve observed that many biotech executives are ill-prepared for delivering their companies essential messagesduring a formal presentation.
This blog post, based on our extensive research, explains that there are only three ways to persuade someone of something. If you missed Part 1 or Part 2, be sure to catch up first before you read this post. This post, Part 3, explains the third and final persuasion tool when you need to convince someone to do, think, say, or approve. (more…)
14 Oct There Are Only Three Ways for a CEO to Persuade Someone (Part 2)
Welcome to our three-part series that gives biotech CEOs and executive decision-makers the tools to advise, influence, and persuade listeners. If you can communicate clearly and understand how to be persuasive across various situations, your organization will thrive.
This blog post based on our extensive research explains that there are only three ways to persuade someone of something. If you missed Part 1, be sure to catch up here. This post, Part 2, explains the second persuasion tool.
A CEO can take on a variety of tasks they wish to tackle. However, some tasks can’t be delegated. A few of the vital functions of a biotech CEO include: (more…)
10 Oct If you present to investors, you should know what Apple just released for you
If you present to investors or other small group meetings, watch Dr. Ethan Becker show you how to use Apple’s new SideCar technology to help improve human connections!
7 Oct Know Your Listeners
Knowing your listeners is key to preparing an effective presentation. Nothing puts listeners into a speaker’s pocket better than a speech that zeroes in on their specific needs. Your listeners will be more likely to respond positively if they feel that your research has helped you prepare specifically for them.
Answers to the following 10 questions will provide you with most of the information you need to know about your listeners before you speak. This will help you target your message, focus and streamline your presentation, customize materials, and reduce your anxiety.
What’s Your Theme?
Technical and business presentations can be difficult for both speakers and listeners. Using a theme sentence will be very helpful. A theme is the most important idea or bit of information that you want your listeners to take away. If they forget everything else, what is the one thing you want them to remember? That is your theme.
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