25 Nov PERFECT BIOTECH INVESTMENT PRESENTATIONS ARE IMPERFECT
The concept of perfection in science is prolific. You want your research to suggest that your drug, therapy, etc. will work 100% of the time. That is impossible, but the goal is to get it as close as possible to every time on every patient with the fewest side effects. Most scientists in startups began as highly successful students who experienced some success at larger biotech companies or post-doc labs and then ventured out on their own. It’s in your makeup to win, to be successful in research, and to strive for perfection. Unfortunately, you are in business, where perfection is unattainable and often stands in the way of success. In a Huffington Post article published in 2013 by Carolyn Gregoire, she explains that the research on success shows that a focus on perfection correlates to a high amount of failure.
Since failure is not an option when it comes to funding, the goal is to mediate the anxiety that surrounds this contradiction between scientific training/success and business expectation. This anxiety correlates to a fear of speaking. I am not suggesting that anyone is afraid to talk to people, but that this speaking environment creates a fear response in us. This response can make us put off practice, focus on content and structure rather than delivery, and exhibit physical reactions – physically shaking, not breathing effectively, and potentially changing how we would normally speak.
We can help. First, don’t worry. Many people have this same fear. We recommend that you approach it both psychologically and physiologically.
- The Psychology – When dealing with this fear response, it is important to physically write down the irrational beliefs you are dealing with and the corresponding rational reality you know to be true.
- The Physiology – When you are dealing with the physical responses to fear, the best response is to relax. Our most effective relaxation tool at the moment is Diaphragmatic Breathing. When you breathe in, make sure your shoulders are relaxed, and your stomach moves out when you breathe. That means you are using the diaphragm. Each time you practice take one deep breath and try to count to 20 by saying “one by one and two by two and three by three” and so on until you reach 20. Practice this technique 10 minutes at a time, three times a week.
You cannot have a perfect presentation that will always get you the outcome you want. This is why you have a fear response. Using these tools, and many others will help you deal with the imperfection and present significantly better.