19 Oct Three Powerful Reasons Storytelling Works in Business

Storytelling is an advanced communication tool that can build rapport, increase retention and powerfully persuade.  Capturing, structuring and delivering relevant stories is an invaluable skill in business.

1)  Build Rapport – Experiences are unique; however, emotions are universal.  Telling a short, interesting personal story allows the listener to tap into the same emotion as the teller, creating a memorable rapport.  The effectiveness depends upon expressing the relevant emotion in the story.

2) Increase Retention – How often have you been in a networking situation and found it difficult to remember someone’s name and business 30 seconds after she or he said it?  Try telling a short story about your business, tapping into precisely how what you do benefits humanity.  Focusing on how you benefit humanity will resonate with your listener, whom we assume is a human.

3)  Persuade –  Storytelling answers the question, “Why?”  Telling a relatable and relevant story that answers what will happen if I do or don’t do something can be very persuasive.   The listener can imagine him/herself in real-time and feel the consequences of the choice at hand when the story is told well.

There are countless ways to use storytelling as a communication tool in business.  You may have noticed that relevance is the thread that runs through all three.  Use storytelling to demonstrate the relevance to your listener, if you can’t do that, you should not be talking.  Relationship building, making information stick, and convincing others are three of the most common ways to use this skill.

27 May Framing your business narrative during crisis time

Figuring out how to frame a narrative in a crisis is very important.

Now, in the midst of this pandemic, if you need to adjust your business narrative, how should you do that?  If your business is to continue, your constituents need to know that your company is still strong and has been able to adapt to changing times. Here is food for thought and some direction for your consideration as you address this issue.

Begin by understanding that framing the story is essential.  You should always answer three questions as you build your narrative:

1. Where are your listeners/constituents naturally on the topic that you need to address?
2. Where do you need them to be to consider the value of your message?
3. What story, information, etc. can you use at the beginning, and throughout your narrative to facilitate that?

Take the time to answer these simple questions, and you will be in a significantly better position to effectively and strategically address the important issues in your narrative.  These answers will also help support your need to motivate, influence, and lead in this unprecedented time.

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14 May Ten Things Professionals like about Zooming

30 Apr Attend our Workshop: Thinking on Your Feet

14 Apr Five Ideas for Encouraging Participation in Virtual Meetings 

1 Apr Dr. Dennis Becker at World Speech Day

Dr. Dennis Becker, founder of The Speech Improvement Company, spoke on March 16 at World Speech Day. The honor of representing North America was given to him in recognition of his stature as a worldwide expert in human communication.

World Speech Day is a day to celebrate speeches and speechmaking that change the world – socially, politically, in the arts, business, and religion. This is their fifth year and featured a Master Class of speakers from 120+ countries delivering speeches and taking questions from viewers and listeners. This year’s theme was Classical Rhetoric and its Effect on Contemporary Communication.

Dennis’ 15-minute live-streamed speech was entitled “Aristotle’s Patterns of Reasoning.” He took this 3,000-year-old content and showed its use and value in today’s world. Of course, his comfortable and “shirtsleeve” English style benefitted viewers and listeners across the globe.

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24 Mar Communicating During Crisis (Recorded Webinar)

30-minute recorded webinar

Communicating During Crisis

Navigating Essential Conversations

Watch Now

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How Can Disaster Psychology Help Business Through the Coronavirus Crisis?

In recent years, the world has seen a number of significant large-scale disasters; some caused by nature and some caused by humans. For many, the words “disaster” or “crisis” evoke images of buildings in shambles, decimated communities, and families who are homeless and uncertain where their next meal will come from. Until recently, these disasters included only such events as tsunamis, earthquakes, hurricanes, floods, and terrorist attacks. These days it is the coronavirus that is bringing us pictures of people wearing masks, being quarantined, schools closing, and so on. This current crisis has wreaked havoc with the stock market and the investments of millions of people. That alone is creating an economic crisis.

Indeed, the current financial crisis has been referred to as an “economic tsunami”. Undeniably, the current conditions have caused communities to come to a complete standstill. The trauma has been severe for many companies, and leaders worldwide have spoken in terms usually reserved for those occasions when a hurricane or earthquake has occurred. Rallying cries of hope and promises for “a full recovery” can be heard from leaders across the globe.

In the United States, since the disaster of 9/11, there has been significant research in the areas of Disaster Psychology and Human Communication which offer important insights into how people operate and what motivates them during times of crisis. For political leaders and business professionals, understanding some important disaster principles and practices can mean the difference between success and failure as the crisis and subsequent economic troubles unfold. (more…)

16 Mar Managing Employees Remotely (Recorded Webinar)

Managing Employees Remotely

Overcoming challenges in communication,
motivation, and employee engagement