How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can do?
Communication opportunities afford a chance to make an impression – to BE IMPRESSIVE.
Think conference appearances, podcasts, board updates, investor discussions. These are moments you can make strides toward your goal if your communication is on point, and conversely you can dig yourself a hole if you seem nervous, untrustworthy, or disingenuous.
Regardless of what form it takes, each appearance you make is an opportunity to make an important, positive impression on a variety of people who may see and hear you. What you say and do and HOW you say and do it are crucial to achieving your goal.
As an Executive Communication Coach, I help clients maximize their opportunities by working with them to speak clearly and confidently when it matters most. For some, this means helping release nerves they have been managing for years; for others, it means helping to think through how to engage a specific group of listeners effectively.
Let’s talk about how you can be impressive when you make an appearance to support achieving your ultimate goal. Then, let’s make it happen!
