Framing your business narrative during crisis time

Figuring out how to frame a narrative in a crisis is very important.

Now, in the midst of this pandemic, if you need to adjust your business narrative, how should you do that?  If your business is to continue, your constituents need to know that your company is still strong and has been able to adapt to changing times. Here is food for thought and some direction for your consideration as you address this issue.

Begin by understanding that framing the story is essential.  You should always answer three questions as you build your narrative:

  1. Where are your listeners/constituents naturally on the topic that you need to address?
  2. Where do you need them to be to consider the value of your message?
  3. What story, information, etc. can you use at the beginning, and throughout your narrative to facilitate that?

Take the time to answer these simple questions, and you will be in a significantly better position to effectively and strategically address the important issues in your narrative.  These answers will also help support your need to motivate, influence, and lead in this unprecedented time.

Author

Spread the love

Authors

Monica Murphy

MORE POSTS

People applauding a great presentation at an annual investor meeting

15 Moments That Got Big Laughs at This Year’s 2026 Fall Annual Investor Meetings

One of my favorite types of articles to write is these recap blogs. Annual Investor Meetings (AIMs) are high-stakes events where a room full of LPs and executives digest hours of financial updates, market outlooks, and portfolio performance. While solid metrics and a clear strategy carry the presentation, well-placed humor builds trust, resets attention, and makes both the speakers and the firm memorable. LPs see SO MANY of these types of meetings, so as a

Spread the love

What’s Wrong With Our Communication?

“We need to work on our communication skills.” “We have a communication problem.” “We need to fix our communication.” As an expert at the intersection of people/organizations and communication for over 20 years, I have heard these comments many times. But what does it mean to solve communication problems, or to make the communication in your company “better”? To share information about a major change successfully? To manage that one employee who can’t get along

Spread the love

The Terrain Informs the Technique

In executive coaching, you hear a lot of singular techniques — one framework, one mindset, one magic fix that’s supposed to solve everything. In reality, even the best techniques only work when they adapt to the terrain. The central lesson is simple: knowing not just what to do, but when and why to do it. It’s the difference between approach and technique, strategy and tactic. When I run in the mountains, I shorten my stride whether I’m going uphill or downhill, but for entirely different reasons.

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind:

    434 Old Connecticut Path, Suite 2B | Framingham (Boston), MA 01701 USA 

    Phone: +1 (617) 739-3330 | Email: [email protected]

    Copyright 2016-2026 The Speech Improvement Company, Inc. All Rights Reserved.