Figuring out how to frame a narrative in a crisis is very important.

Now, in the midst of this pandemic, if you need to adjust your business narrative, how should you do that?  If your business is to continue, your constituents need to know that your company is still strong and has been able to adapt to changing times. Here is food for thought and some direction for your consideration as you address this issue.

Begin by understanding that framing the story is essential.  You should always answer three questions as you build your narrative:

1. Where are your listeners/constituents naturally on the topic that you need to address?
2. Where do you need them to be to consider the value of your message?
3. What story, information, etc. can you use at the beginning, and throughout your narrative to facilitate that?

Take the time to answer these simple questions, and you will be in a significantly better position to effectively and strategically address the important issues in your narrative.  These answers will also help support your need to motivate, influence, and lead in this unprecedented time.