Framing your business narrative during crisis time

Figuring out how to frame a narrative in a crisis is very important.

Now, in the midst of this pandemic, if you need to adjust your business narrative, how should you do that?  If your business is to continue, your constituents need to know that your company is still strong and has been able to adapt to changing times. Here is food for thought and some direction for your consideration as you address this issue.

Begin by understanding that framing the story is essential.  You should always answer three questions as you build your narrative:

  1. Where are your listeners/constituents naturally on the topic that you need to address?
  2. Where do you need them to be to consider the value of your message?
  3. What story, information, etc. can you use at the beginning, and throughout your narrative to facilitate that?

Take the time to answer these simple questions, and you will be in a significantly better position to effectively and strategically address the important issues in your narrative.  These answers will also help support your need to motivate, influence, and lead in this unprecedented time.

Author

Spread the love

Authors

Monica Murphy

MORE POSTS

group of business people communicating effectively

How Important Is That Impression to Meeting Your Goal?

How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can

Spread the love
Man holding up his hand to stop a one-on-one conversation

Don’t Tell People What They Want to Hear

One of the quickest ways for a leader to lose credibility is to start telling people what they want to hear. It usually begins with good intentions. You sense what someone values. You notice what they want the answer to be. And you shape the message to match it. In the moment, it can feel persuasive. But it isn’t persuasion. It’s manipulation. Real persuasion works differently. It doesn’t tell people what they want to hear.

Spread the love

How Well Do You Communicate? A Self-Assessment

How well do you communicate? For a brief self-assessment, ask yourself the following questions (and be honest!): Do you get along with all your coworkers, your boss, your direct reports? Is it easy to talk to them? Are you successful in working with any “challenging” coworkers (we all have one!)? Does everyone understand what you mean the first time? If you use AI to generate content, does following an AI script work well in conversation?

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind:

    434 Old Connecticut Path  Suite 2B | Framingham (Boston), MA 01701 USA 

    Phone: +1 (617) 739-3330 | Email: [email protected]

    Copyright 2016-2026 The Speech Improvement Company, Inc. All Rights Reserved.