Framing your business narrative during crisis time

Figuring out how to frame a narrative in a crisis is very important.

Now, in the midst of this pandemic, if you need to adjust your business narrative, how should you do that?  If your business is to continue, your constituents need to know that your company is still strong and has been able to adapt to changing times. Here is food for thought and some direction for your consideration as you address this issue.

Begin by understanding that framing the story is essential.  You should always answer three questions as you build your narrative:

  1. Where are your listeners/constituents naturally on the topic that you need to address?
  2. Where do you need them to be to consider the value of your message?
  3. What story, information, etc. can you use at the beginning, and throughout your narrative to facilitate that?

Take the time to answer these simple questions, and you will be in a significantly better position to effectively and strategically address the important issues in your narrative.  These answers will also help support your need to motivate, influence, and lead in this unprecedented time.

Spread the love

Author

MORE POSTS

Paraphrase When Communicating and Coaching Others

Paraphrasing is repeating in your words what you interpret someone else to be saying. Paraphrasing is a powerful approach to furthering the understanding of the other person and yourself and can significantly increase the impact of another’s comments. As coaches, we know paraphrasing is incredibly difficult because we often need to listen deeply, a skill you must purposefully cultivate. Despite appearing attentive, our minds are churning with various thoughts, beliefs, defenses, distractions, and redirections. The

Spread the love

MassBioEd Course: Presenting with Persuasion, Clarity & Strength

Join Robin Golinski, Executive Communication Coach and our partner, MassBioEd on June 13, 2024 from 10:00 AM – 4:00 PM Presenting with Persuasion, Clarity & Strength provides professionals with key skills to comfortably speak in a clear and confident manner. Whether presenting internally or externally, telling your story effectively, delivering meaningful messages, being persuasive, and speaking confidently in a variety of settings takes skill development and practice. The course is taught with role-playing and exercises. “I

Spread the love

Answering Challenging Questions on Your Feet (30 min recorded lesson)

Watch our free, 30-minute recorded lesson When at work, questions are continuously being tossed out to us. At times, We don’t know the answer and feel like we should. We can’t answer the question. We don’t have a good answer. We know the question will cause conflict if we choose to answer it. Anticipating questions can create anxiety, stress, and loss of productivity. There is a way to prepare for these questions so you feel

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: