21 Oct There Are Only Three Ways for a CEO to Persuade Someone (Part 3)
Welcome to our three-part series that gives biotech CEOs and executive decision-makers the tools to advise, influence, and persuade listeners. After working with numerous Life Science and Biotech clients, we’ve observed that many biotech executives are ill-prepared for delivering their companies essential messagesduring a formal presentation.
This blog post, based on our extensive research, explains that there are only three ways to persuade someone of something. If you missed Part 1 or Part 2, be sure to catch up first before you read this post. This post, Part 3, explains the third and final persuasion tool when you need to convince someone to do, think, say, or approve. (more…)
14 Oct There Are Only Three Ways for a CEO to Persuade Someone (Part 2)
Welcome to our three-part series that gives biotech CEOs and executive decision-makers the tools to advise, influence, and persuade listeners. If you can communicate clearly and understand how to be persuasive across various situations, your organization will thrive.
This blog post based on our extensive research explains that there are only three ways to persuade someone of something. If you missed Part 1, be sure to catch up here. This post, Part 2, explains the second persuasion tool.
A CEO can take on a variety of tasks they wish to tackle. However, some tasks can’t be delegated. A few of the vital functions of a biotech CEO include: (more…)
7 Oct How to Convince Your Boss to Pay for Presentation Training
Today’s motivated and driven employees know they need continual training to keep up with and thrive within a competitive and fast-paced corporate world. That training may require an approval process, whether it’s a boss, decision-maker, or others.
In Brendon Burchard’s book High-Performance Habits, he explains in Habit Four, “Get Insanely Good at Key Skills (Progressive Mastery). Determine the five major skills you need to develop over the next three years to grow into the person you hope to become. Then set out to develop those skills with obsessive focus. The most important thing is to always be developing the critical skills to your future success.”
Effective communication and soft skills are at the top of the list in most industries on desired traits of top performers. In Jeb Blount’s book Fanatical Prospecting, he explains that when it comes to personal branding, there is no better methodology than speaking in public. He shares, “Public speaking is a powerful method for meeting people and developing business relationships because it creates an environment where prospects seek you out.” (more…)
There Are Only Three Ways for a CEO to Persuade Someone (Part 1)
The role of a biotech CEO involves effective communication between leaders, managers, board members, and shareholders. Because Boards advise and direct management teams on crucial decisions, CEOs must communicate the vision, metrics, and progress of the organization.
This blog, based on our extensive research, explains that there are only three ways to persuade someone of something. Part 1 will share the first tool and be sure to read Part 2 and Part 3 in this series to learn the other two persuasion techniques.
We have developed valuable insight into how relationships, presentations, and handling questions can affect your communication success and effectiveness with your Board and shareholders. CEOs must be able to pivot and show their dependability. The key to your success: The ability to persuade with personal credibility. (more…)
30 Sep Four Effective Tools to Control Your Fear of Speaking
Fear of speaking means more than sweaty palms and a shaky voice. Your concerns can prevent upward mobility in your field, cause you to lose funding, and unfortunately, stunt the growth of your company.
Your specific fears when speaking in public will be different from your colleagues. Sometimes it means you don’t speak up as often in team meetings, or you become flustered when you speak publicly. For others, a fear of speaking can be more subtle, such as speaking too quickly or a lack of articulation.
“We cannot afford to be afraid to speak to each other” explains Dr. Dennis Becker, founder of The Speech Improvement Company. Whether in a meeting with a colleague or an important presentation for investors, we need to control our fear of speaking.
If you know you have a mild, moderate, or debilitating fear of speaking, the following four tools will help you relax when you are speaking in front of a group. Dr. Dennis Becker has honed what we call “The Silver Square” approach to Fear of Speaking after more than 55 years as a speech and communication coach. It involves four equal sides, and preparation in each area will help you create a positive speaking experience every time.
22 Jul The Best Biotech Presentations Possess These Two Speaking Skills
Think about your upcoming biotech investor presentation. Chances are you have pored over the slide deck but spent little time thinking about how you will share the content. Few issues are more important to preclinical–stage biotech companies than maintaining a continuous flow of capital.
If you plan to advance the development of your product with capital, you need to attract and maintain investor interest, which involves continuously pitching venture capitalists and investors. The best biotech presentations possess this combination of speaking skills:
Integrate a succinct themed presentation with punctuated gestures.
Before you dismiss the idea of gestures as being unnecessary for investor presentations, we will share the latest research on how to create persuasive messaging combined with gestures to help secure the capital you need for continued growth.
Themed Presentations:
As an organization prepares for an investor presentation, little time is typically allocated to analysis and creation of the primary theme. Biotech CEOs can get caught in the weeds, providing too much detail. As a result, investors begin to lose interest in the presentation. Biotech CEOs must craft a presentation that has a memorable theme that is different from the competition.
In our research at The Speech Improvement Company, with hundreds of our Biotech and Life Sciences clients, we were struck by our observations that Biotech CEO’s have difficulty drilling down to a single theme for their product during an investor pitch. What became clear was the difficulty in distilling data into one core theme. If you can condense your entire presentation into one sentence with a strong primary theme, you are on the right track. (more…)