In executive coaching, you hear a lot of singular techniques — one framework, one mindset, one magic fix that’s supposed to solve everything. In reality, even the best techniques only work when they adapt to the terrain. The central lesson is simple: knowing not just what to do, but when and why to do it. It’s the difference between approach and technique, strategy and tactic. When I run in the mountains, I shorten my stride whether I’m going uphill or downhill, but for entirely different reasons.
Meaning Keeps Non-Technical Listeners Engaged
I recently met with a client who was concerned about presenting on a “dry topic”. His topic was full of data and technical concepts that he felt would bore the audience, and after hearing his first run through, he was correct.
One of the best ways to present technical information to a non-technical audience is to focus on what data means, not on the data itself. For example, if you analyze the stat sheet of your favorite athlete, the collection of numbers and statistics translate into how good or great the athlete is. Perhaps the data indicates that they are stronger on the road than they are at home, which is meaningful when you plan to bet on a game.
This example translates across industry from life-sciences to logistics. Instead of breaking down the scientific method, talk about how many lives your therapy saved, or how quickly life-saving supplies can be received after employing your new system.
Getting to the point or meaning behind your message will keep your non-technical listeners glued to your message. Then, when they seek you out to learn more, you’ll have the details in hand and ready for them to dive in.
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The Terrain Informs the Technique
In executive coaching, you hear a lot of singular techniques — one framework, one mindset, one magic fix that’s supposed to solve everything. In reality, even the best techniques only work when they adapt to the terrain. The central lesson is simple: knowing not just what to do, but when and why to do it. It’s the difference between approach and technique, strategy and tactic. When I run in the mountains, I shorten my stride whether I’m going uphill or downhill, but for entirely different reasons.
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