15 Nov Affect and Technology
Affect relates to the presentation’s general impression, the feeling it evokes. It’s like overhearing loud voices in the next room or getting “an impression” of what is happening. Affect refers to the openness, tension or mood of the experience. It is primarily intangible but a genuine and crucial part of communication. (more…)
26 Sep Products Don’t Sell – People Do: True or False?
Is this age-old sales mantra still true? After all, when it was first said, it certainly wasn’t delivered on the devices you are reading it on right now. So has technology changed the meaning of this mantra? And how about products in today’s world? (more…)
7 Apr Three Approaches to Better Presentations
Whether it’s a team effort or a one-person responsibility, a presentation can make or break a contract or client relationship. This brief article gives you three critical elements required for preparing a successful presentation.
If you provide a product or a service, there is truth in the old adage that “products don’t sell, people do.” Certainly, there are isolated exceptions, but person-to-person contact is invaluable for most businesses. In this framework, the business presentation holds a unique and critical place. It is an essential part of the public relations, marketing, and sales for any company, large or small.
3 Apr The Structure of the Mind
Psychologist Jeff Thomas and I agree on the structure of the mind. The mind and the difference between the brain and the mind have been the focus of conjecture, controversy, and intellectual consternation for many centuries.
It is generally accepted that the brain is the repository of the things and stuff that we are exposed to during our lifetime. There may not yet be general acceptance of what exactly gets stored, where in the brain it is stored, or how it is retained, but we can accept that the brain takes in and holds the information from our life experiences. In addition, it’s possible to actually see the brain. We can measure it, weigh it, touch it, and know for sure that there is such a thing as the brain.
11 Jan Choosing a High Quality Speech Coach
If you are looking for a communication coach to help you with your effectiveness as a communicator, I urge you to check out the new book published by Rutledge. It’s called The Handbook of Communication Training. It features 50 different communication professionals, experts, professors, and practitioners from around the United States who have come together to agree that the best communication coaching and learning happens when your coach has been trained and shows prowess in these seven best practices. They are: (more…)
30 Sep Communication Style
What impression do other people have of you? Have you ever focused on what and how you communicate with others? If asked to use two words to describe you, what would they say? For that matter, what would you say? Centuries ago, Sir Walter Raleigh wrote that communication needs to be “chameleon-like.” He was not talking about being something different with each person you meet. He was urging leaders of the time to be aware of their communication style. (more…)