Telling a story is a powerful way to win over the heart and mind of your listener whether you are presenting research/data, sharing your value proposition or selling a service or product. In this complimentary lesson we will review the best practices of when, where, why and how to use storytelling for persuasiveness.
From Jargon to Clarity
In technical fields, your expertise is invaluable—but when sharing complex information with non-technical listeners, the goal isn’t to showcase your depth of knowledge. Instead, focus on helping them understand and trust what you’re saying. As a communication coach with 30 years of experience, my advice is simple: “It’s not about you.” Your listeners need clarity, not complexity. Tailoring your message to how they want to receive it fosters understanding and builds trust. Here are three