Telling a story is a powerful way to win over the heart and mind of your listener whether you are presenting research/data, sharing your value proposition or selling a service or product. In this complimentary lesson we will review the best practices of when, where, why and how to use storytelling for persuasiveness.
When presenting to non-technical listeners, remember that your PowerPoint slides should clarify and emphasize your key business points. As a presenter, you may think all the information on the slide is important, but do your listeners need to understand it? Avoid overcrowding them with text and complex charts. Remember, your listeners should be listening, rather than reading your slides. Here are four tips: Identify the main takeaway for each slide. Remove any unnecessary information. Add
I recently met with a client who was concerned about presenting on a “dry topic”. His topic was full of data and technical concepts that he felt would bore the audience, and after hearing his first run through, he was correct. One of the best ways to present technical information to a non-technical audience is to focus on what data means, not on the data itself. For example, if you analyze the stat sheet of
The topic of misunderstanding has many angles to discuss; it’s hard to pick one — tone, choice of words, inflection, context, etc. Let’s look at teams that have members from other cultures. Now, remember, each group has its own culture, so when you see me use the word culture, it does not only mean different countries; it might mean other departments. The specific word I’ll focus on for this discussion is IDIOM. Definition an expression
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