Products Don’t Sell – People Do: True or False?

Is this age-old sales mantra still true? After all, when it was first said, it certainly wasn’t delivered on the devices you are reading it on right now. So has technology changed the meaning of this mantra? And how about products in today’s world?

Are today’s highly sophisticated products capable of selling themselves? You didn’t buy that Apple Watch or Samsung Phone because a crafty salesperson sold it to you, right? Instead, you probably re-searched it or asked your friends if and how they liked it.

Well, contemporary selling is frequently done with indirect messages like TV commercials and highway billboards. That’s not people, right? The truth is that, unlike decades ago, when our mantra was born, technology has made it possible to sell things to us without having to see or hear an actual salesperson physically.

When you stop to analyze that, you realize that those TV commercials and billboards we see were created by people who had to sell their ideas to other people in a unique way. So then, with these unique ideas and new technology, the message was brought to buyers via mass media such as TV and billboards.

Yet, most of us liked it enough to ask a friend for an endorsement before buying. This shows human communication is still a powerful element of selling and buying. So, the answer to the question products don’t sell –  people do: True or False?   is Yes.

Spread the love

Author

Similar posts

Ponderous Prepositions and Prefixes

Nothing is more symptomatic of our declining language skills than the increased misuse of prepositions and prefixes. People today feel compelled to tinker with proper word usage in speech by adding those handy prepositions and prefixes. Take traffic reports, for instance. Traffic on Route 1 is “easing up,” “easing down,” “easing off,” or “easing out,” but never just “easing.” What is “easing up” traffic?  Is that when cars levitate? Levitating cars certainly would ease traffic.

Spread the love

Motivating Others

In this 30-minute recorded webinar, you will learn the difference between inspiration and motivation. We will introduce the unique Motivation Matrix and use it to identify the six elements needed to motivate anyone. Spread the love

Spread the love

Controlling the Impression You Make

What would you like other people to say about you when you are not present? This 30-minute recorded webinar will reveal the six most frequently selected impressions that leaders of countries and companies worldwide find effective. Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: