Affect and Technology 

Exploring the impact of technology on emotions and communication

Affect relates to the presentation’s general impression, the feeling it evokes. It’s like overhearing loud voices in the next room or getting “an impression” of what is happening. Affect refers to the openness, tension or mood of the experience. It is primarily intangible but a genuine and crucial part of communication.

The Technology of Communication refers to the specific procedure used to accomplish the presentation. What type of organization should be used? What vocabulary or jargon is appropriate? What persuasive approaches should be used? If it’s a team presentation, who should speak first? Is s/he an eloquent speaker? Technology carefully analyzes the specific skills required for effective communication. Do I have clear speech? Is my voice confident? Are my nerves under control?

A successful business presentation is directly related to the accuracy with which you prepare for both the Affect and the Technology inherent in the experience. Unfortunately, many “presenters” focus exclusively on their preparation and comfort level. In reality, the Affect and Technology required by the listener are equally important. A highly effective speaker is attentively conscious of the “listeners'” wants and expectations. The concept of Affect and Technology provides a viable way to analyze the overall experience critically.

Author

Spread the love

Authors

MORE POSTS

Woman being confident when presenting in front of a group

More Speak with Confidence Tips

Tip: #1 Do you or someone you know struggle with ADHD and find it difficult to explain how or why you have done something?As an Executive Communication Coach, I have noticed more and more clients sharing their struggles with ADHD. Often, this can lead to not receiving credit for their work or having a hard time explaining to others how to replicate their process. If you resonate with this, try using a pen-and-paper mind map or audio recording app

Spread the love

Eight Moments That Got Big Laughs at 2026 Annual Investor Meetings

Welcome to my second annual blog on the best use of humor at global annual meetings across investment, private equity, and financial services. (For the first blog from 2025, click below) https://www.linkedin.com/pulse/eight-moments-got-big-laughs-annual-investor-meeting-sjrme/ As always, I spent most of May with some trusted colleagues, helping with speaker coaching for their annual investor meetings. After the coaching, whether for solo presenters, pairs, or business‑unit groups, we’re often onsite for the dry run and the event itself, timing

Spread the love

Save Time and Money with Better Communication

I’m sitting in a meeting, internally rolling my eyes, because “Chad” has hijacked it again. At this point, his voice is like fingernails on a chalkboard to me, as he repeats the same tired axe that he always grinds. This meeting isn’t even about what he’s talking about! And I can’t help noticing that he’s wrong about some of the things he’s saying. I choose not to engage because I’ve learned from past attempts that

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: