- People are more predictable than you think!
When we think of groups of people, whether our managers, listeners, or customers, they all share commonalities. All groups of people share common attributes we can consider as we prepare a speech. We share age ranges, gender, socioeconomic backgrounds, family make-up, race, sociopolitical background, etc. The more you know about who you are presenting to, the better. As you uncover this information, people become more