Conference Presenting: Back to Basics
It’s that time of the year when organizations are gearing up for client conferences. Below are three suggestions that I find myself reminding all of my clients to include in their presentations. Give your listeners a reason to listen. We call this a benefit statement, or I often refer to it as W.I.I.F.M. (What’s In It For Me). It answers the question, “What is your presentation going to give listeners?” Think about your overall message