Conference Presenting: Back to Basics

It’s that time of the year when organizations are gearing up for client conferences. Below are three suggestions that I find myself reminding all of my clients to include in their presentations.

  1. Give your listeners a reason to listen.  We call this a benefit statement, or I often refer to it as W.I.I.F.M. (What’s In It For Me).  It answers the question, “What is your presentation going to give listeners?” Think about your overall message and not what’s on your agenda slide.
  2. Include one or two sentences about yourself in your introduction.  This information is not your title or your department you work in.  I suggest that you include something that is unique about your experience as it relates to your topic.  A great example of this is a recent conference presenter who only used her title as she introduced herself. When I asked her about her experience, I found out she was a top influencer who had been working in retail for over 20 yrs.  Two pieces of information that create instant creditability for this presenter.
  3. End with an action statement. When you are wrapping up Instead of saying, “Thank you,” I suggest you use this as an opportunity to direct your listeners to do something with the content you just delivered.  A great example is, “Let’s continue this conversation.  I am available after we finish up. Come find me.”
Spread the love

Author

MORE POSTS

Think Mind Over Mouth

The ability to convey ideas with a significant impact is highly associated with career and organizational success. Yet, technology leaders and professionals face a major challenge; simplifying complex and technical information so that others “get it”, buy-in, and take action for the best results. Here are some truths about transmitting knowledge and influencing others outside your field: Knowing your topic does not equal speaking clearly about your topic. Your listeners likely don’t care about your

Spread the love

Simple & Effective PowerPoint Strategies for Non-Technical Listeners

When presenting to non-technical listeners, remember that your PowerPoint slides should clarify and emphasize your key business points. As a presenter, you may think all the information on the slide is important, but do your listeners need to understand it? Avoid overcrowding them with text and complex charts. Remember, your listeners should be listening, rather than reading your slides. Here are four tips: Identify the main takeaway for each slide. Remove any unnecessary information. Add

Spread the love
Presenting technical information to non-technical listeners

Meaning Keeps Non-Technical Listeners Engaged

I recently met with a client who was concerned about presenting on a “dry topic”. His topic was full of data and technical concepts that he felt would bore the audience, and after hearing his first run through, he was correct. One of the best ways to present technical information to a non-technical audience is to focus on what data means, not on the data itself. For example, if you analyze the stat sheet of

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: