Conference Presenting: Back to Basics

It’s that time of the year when organizations are gearing up for client conferences. Below are three suggestions that I find myself reminding all of my clients to include in their presentations.

  1. Give your listeners a reason to listen.  We call this a benefit statement, or I often refer to it as W.I.I.F.M. (What’s In It For Me).  It answers the question, “What is your presentation going to give listeners?” Think about your overall message and not what’s on your agenda slide.
  2. Include one or two sentences about yourself in your introduction.  This information is not your title or your department you work in.  I suggest that you include something that is unique about your experience as it relates to your topic.  A great example of this is a recent conference presenter who only used her title as she introduced herself. When I asked her about her experience, I found out she was a top influencer who had been working in retail for over 20 yrs.  Two pieces of information that create instant creditability for this presenter.
  3. End with an action statement. When you are wrapping up Instead of saying, “Thank you,” I suggest you use this as an opportunity to direct your listeners to do something with the content you just delivered.  A great example is, “Let’s continue this conversation.  I am available after we finish up. Come find me.”
Spread the love

Author

MORE POSTS

How Not to Digest the Political Sandwich of  Balderdash – Doublespeak – Bullxxxx

Technically speaking, each of these three things is slightly different. Practically speaking, they are all the same in the attempt to confuse, distract, and deceive the reader, listener, buyer, and voter. We all know that each of these verbal tactics is normal behavior for most politicians and slick salespeople. They are prevalent at this time of year—election season. During this political season, when you are facing several important decisions on issues ranging from birth and

Spread the love

Ponderous Prepositions and Prefixes

Nothing is more symptomatic of our declining language skills than the increased misuse of prepositions and prefixes. People today feel compelled to tinker with proper word usage in speech by adding those handy prepositions and prefixes. Take traffic reports, for instance. Traffic on Route 1 is “easing up,” “easing down,” “easing off,” or “easing out,” but never just “easing.” What is “easing up” traffic?  Is that when cars levitate? Levitating cars certainly would ease traffic.

Spread the love

Motivating Others

In this 30-minute recorded webinar, you will learn the difference between inspiration and motivation. We will introduce the unique Motivation Matrix and use it to identify the six elements needed to motivate anyone. Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: