Products Don’t Sell – People Do: True or False?

Tips for presenting yourself effectively and confidently in a job interview

Is this age-old sales mantra still true? After all, when it was first said, it certainly wasn’t delivered on the devices you are reading it on right now. So has technology changed the meaning of this mantra? And how about products in today’s world?

Are today’s highly sophisticated products capable of selling themselves? You didn’t buy that Apple Watch or Samsung Phone because a crafty salesperson sold it to you, right? Instead, you probably re-searched it or asked your friends if and how they liked it.

Well, contemporary selling is frequently done with indirect messages like TV commercials and highway billboards. That’s not people, right? The truth is that, unlike decades ago, when our mantra was born, technology has made it possible to sell things to us without having to see or hear an actual salesperson physically.

When you stop to analyze that, you realize that those TV commercials and billboards we see were created by people who had to sell their ideas to other people in a unique way. So then, with these unique ideas and new technology, the message was brought to buyers via mass media such as TV and billboards.

Yet, most of us liked it enough to ask a friend for an endorsement before buying. This shows human communication is still a powerful element of selling and buying. So, the answer to the question products don’t sell –  people do: True or False?   is Yes.

Author

Spread the love

Authors

MORE POSTS

Grow Your Communication Skills

Even for those who are already very good communicators, there is always room to level up. Below I discuss three areas in which communicators can grow in effectiveness. Understanding even one of these is a good step toward growth. You should… KNOW THAT FAMILIARITY AFFECTS COMMUNICATION There is a huge difference between communicating with people you know and people who do not know you. I am a longtime soccer fan and a soccer coach, so

Spread the love
Woman Presenting to a Group

Are You Credible When You Speak?

As an executive communication coach, I often talk with clients about the importance of credibility or ethos for speakers. If you want people to listen to, care about, and be persuaded by what you say, it is incredibly important to establish credibility with your listeners. If you’re an executive, you are certainly experienced and have many credentials and degrees, but listing those verbally can be boring and at worst may be seen as pretentious! How

Spread the love
Maximize Your Time Investment: Pro Tips for Professional Conferences

Maximize Your Time Investment: Pro Tips for Professional Conferences

Attending a professional conference can be a powerful way to expand your network, showcase your expertise, and open doors to new opportunities. However, the benefits don’t come automatically. The key is thoughtful preparation. Here are actionable tips to ensure you maximize your time and investment at your next conference: Strategize Your Connections – Make a Target List:Review the attendee and speaker lists before the conference. Identify the people you want to connect with—aim high! This

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: