Lead With Purpose

People are going to change as a result of this time in our lives.  You may even need to change your business model.

Right now, it’s a new day – Every day.  Change is happening so quickly.  Business and life as we know it has changed since just a week ago.  

In times of what we call the FUD Factor –  Fear, Uncertainty, and Doubt, the companies that communicated and demonstrated that they care about their teams and clients build incredible loyalty long after the crisis has passed.  

Hubert Joly, the former CEO of Best Buy, offers insightful guidelines for principles of purposeful, human leadership- such as putting the people first and treating profit as an outcome rather than a goal. In a recent Harvard Business Review Article, A Time to Lead with Purpose and Humanity, he points out that crisis gives leaders the raw and necessary questions to ask themselves. 

One question is a must for every good communicator to ask:  

How will you measure your performance?

To help answer this question at the most fundamental level, it will be helpful to have a scorecard for yourself as a speaker.  Whenever you are communicating with/to your employees and colleagues, use this scorecard to be your own coach/critic.  Create simple categories, for example, verbal organization and body language, speed of speaking, and clarity of speech. Then, video or audiotape yourself.  Play it back with a critical eye/ear. Make some notes as if critiquing someone you didn’t know. It gives immediate feedback and helps to create a keen awareness for future communications.  Your scorecard can be customized for you to focus on the areas of self-improvement that are important to you. It is simple and private.  Of course, if you have a coach, it will help you and your coach to focus and dedicate time more efficiently.  Our clients find this to be a valuable tool for improvement. 

So, as you make your way through these challenging times,  find time to continue self-development and at your own pace.  You and your company will benefit. 

Author

Spread the love

Author

MORE POSTS

More Speak with Confidence Tips

Tip #1: Enhance Your Professionalism Through Thoughtful Greetings and Endings Want to project more confidence in professional settings? Start by mastering your greetings. Instead of casual “Hey” or “What’s up,” opt for formal greetings like “Good morning” or “Good afternoon.” These greetings convey respect and instantly elevate the tone. For instance, swap “Hey, how’s it going?” with “Good morning, how are you today?” This subtle shift can make a big difference, highlighting your professionalism and

Spread the love

Why 90% Effort Gets You Zero Results in Communication

In communication, 90% effort often gets you 0% results. That may sound harsh, but it is true. Effort and outcomes are not always linear. To be effective in high-stakes moments, you have to be willing to be 100% present. That means reading the situation, choosing the right approach, and delivering with confidence. Think of it like riding a bike. When you are fully engaged—pedaling hard, posture steady, eyes ahead—you stay strong and balanced. But if

Spread the love

Five Traits to Keep Front-of-Mind for a Memorable, Impactful Message

When you step up to speak, your listeners are not just hearing your words. They are reading you. Within seconds, they decide whether they trust you and believe your message. When I coach speakers, I often remind them that memorable communication begins long before the first word is spoken. It starts with how you show up. Whether you are delivering a keynote, presenting to investors, or leading a team meeting, your presence signals credibility. I

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: