Know Your Listeners

Knowing your listeners is key to preparing an effective presentation. Nothing puts listeners into a speaker’s pocket better than a speech that zeroes in on their specific needs. Your listeners will be more likely to respond positively if they feel that your research has helped you prepare specifically for them.

Answers to the following 10 questions will provide you with most of the information you need to know about your listeners before you speak. This will help you target your message, focus and streamline your presentation, customize materials, and reduce your anxiety.

  1. What are the specific characteristics of my listeners (i.e., age, sex, occupation, education, experience, status, religion, culture/subculture, political affiliations, specific interests)?
  2. How many people will I be speaking with?
  3. Why am I speaking with these listeners?
  4. Why are they listening? What are their expectations?
  5. What are their attitudes and behaviors likely to be?
  6. What relationship do I have with the listeners?
  7. What relationship do the listeners have with one another?
  8. What do they know about this topic? What is their level of expertise?
  9. What would they like to know?
  10. What are they doing before and after I speak?

Author

Spread the love

Authors

MORE POSTS

woman speaking with confidence

The 5 Types of Talking You Do Every Day

Between human nature and the English language, there are so many nuances that it can often cause confusion or major conflict. Without putting on my Rhetorician’s hat, allow me to give a brief description of a few ways we interact verbally. This delineation will help you identify not only the type of talk you are engaged in but also whether it is productive. While a case can be made for each of these having a

Spread the love
Executive delivering high-impact business presentation

Why is the Listener so Important?

Just as breakfast is often considered the most important meal of the day, analyzing who is listening to us speak is one of the most important parts of speech preparation. Unfortunately, as with breakfast, analyzing who is listening to them is a step speakers often skip. Generally, when an executive is asked to be on a panel, give a keynote, appear on a podcast, or even present to a board of directors, they go straight

Spread the love
Leader presenting strategic message to corporate audience

Do You Sound and Appear Credible When You Speak? (Part 2)

Credibility is a building block for many communication goals, such as persuading, educating, and informing others. Whether you are pitching to a VC, working to develop new partnerships, or convincing a patient to listen to your medical advice, establishing and strengthening your credibility lays a strong foundation to help you reach your communication goals. In a previous blog, I explained how to boost your credibility through the content you deliver. A second way to boost

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: