Know Your Listeners

Knowing your listeners is key to preparing an effective presentation. Nothing puts listeners into a speaker’s pocket better than a speech that zeroes in on their specific needs. Your listeners will be more likely to respond positively if they feel that your research has helped you prepare specifically for them.

Answers to the following 10 questions will provide you with most of the information you need to know about your listeners before you speak. This will help you target your message, focus and streamline your presentation, customize materials, and reduce your anxiety.

  1. What are the specific characteristics of my listeners (i.e., age, sex, occupation, education, experience, status, religion, culture/subculture, political affiliations, specific interests)?
  2. How many people will I be speaking with?
  3. Why am I speaking with these listeners?
  4. Why are they listening? What are their expectations?
  5. What are their attitudes and behaviors likely to be?
  6. What relationship do I have with the listeners?
  7. What relationship do the listeners have with one another?
  8. What do they know about this topic? What is their level of expertise?
  9. What would they like to know?
  10. What are they doing before and after I speak?

Author

Spread the love

Author

MORE POSTS

Unlocking the Power of Conferences: Turning Chaos into Opportunity

Conferences can be transformative experiences—places where new partnerships are forged, ideas take flight, and energy is reinvigorated. Yet, all too often, they devolve into chaotic whirlwinds of missed opportunities and scattered schedules. Ironically, the best moments often happen in the quiet corners: hallway conversations or impromptu meetups in empty banquet rooms after the main events. What if those “best parts” could become the focus instead of the afterthought? When approached as collaborative team-building opportunities rather

Spread the love

Paraphrasing: A Crucial Skill for Building Trust and Rapport

In the vast landscape of communication, the ability to paraphrase stands out as a valuable skill that often goes unnoticed. Paraphrasing involves rephrasing someone else’s words or ideas in your own words, and its importance in conversation cannot be overstated. This nuanced skill plays a pivotal role in fostering understanding, enhancing relationships, and promoting effective communication. One of the primary benefits of paraphrasing lies in its ability to ensure clarity. When conversing, it’s not uncommon

Spread the love

Speaking Successfully at a Conference Fireside Chat

A fireside chat in business is an informal yet structured conversation between a moderator and a guest speaker (or panel) at a conference, event, or corporate gathering. Unlike traditional keynote speeches or panel discussions, fireside chats are engaging, relaxed, and interactive—almost like an intimate conversation around a fireplace, which is where the term originates. Of course, speaking in this format may not always feel comfortable. Nerves can creep in between the lavalier mic, a tight

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: