What’s in it for listeners?
Prepare & Organize for Business Speaking Tell the listeners why they should listen to you talk about this topic. Whether or not they ultimately agree with you, how do you expect them to benefit by listening? Some benefits that you might mention as reasons why they should listen to you include: Making their jobs easier. Improving their health. Relieving stress. Stimulating creativity. Providing security. Increasing their income. As a speaker, you should be