One of the biggest challenges in business is how to create ‘value’. Boyd Stough of Espy Revenue recently interviewed me about this issue for a new installment of his business podcasts. In our conversation, we talked extensively about the fact that value for a business comes from all levels: Leadership, teams, client facing, and internal facing. The problem for many people is that the true meaning of value is a mystery and the ways to create it are elusive. I explain to Boyd that value is a combination of knowledge, communication strategy, and execution. During the conversation we talk about The Speech Improvement Company’s perspective and coaching experience and how revenue growth is directly linked to a company’s investment in communication. You can listen to the podcast here.
How Not to Digest the Political Sandwich of Balderdash – Doublespeak – Bullxxxx
Technically speaking, each of these three things is slightly different. Practically speaking, they are all the same in the attempt to confuse, distract, and deceive the reader, listener, buyer, and voter. We all know that each of these verbal tactics is normal behavior for most politicians and slick salespeople. They are prevalent at this time of year—election season. During this political season, when you are facing several important decisions on issues ranging from birth and