One of the biggest challenges in business is how to create ‘value’. Boyd Stough of Espy Revenue recently interviewed me about this issue for a new installment of his business podcasts. In our conversation, we talked extensively about the fact that value for a business comes from all levels: Leadership, teams, client facing, and internal facing. The problem for many people is that the true meaning of value is a mystery and the ways to create it are elusive. I explain to Boyd that value is a combination of knowledge, communication strategy, and execution. During the conversation we talk about The Speech Improvement Company’s perspective and coaching experience and how revenue growth is directly linked to a company’s investment in communication. You can listen to the podcast here.

Mastering the Art of Executive Communication: How to Speak the Language of C-Level Decision Makers
Picture this: You’ve got a brilliant idea—backed by research, data, and trends. You’re excited to share it with Diane, the C-suite executive who has only a few minutes to spare. But before you can even get to your point, her eyes glaze over and you hear the dreaded words: “Can you get to the point?”Sound familiar? You know your idea is valuable, but the way you present it is the key to capturing executive attention.