One of the biggest challenges in business is how to create ‘value’. Boyd Stough of Espy Revenue recently interviewed me about this issue for a new installment of his business podcasts. In our conversation, we talked extensively about the fact that value for a business comes from all levels: Leadership, teams, client facing, and internal facing. The problem for many people is that the true meaning of value is a mystery and the ways to create it are elusive. I explain to Boyd that value is a combination of knowledge, communication strategy, and execution. During the conversation we talk about The Speech Improvement Company’s perspective and coaching experience and how revenue growth is directly linked to a company’s investment in communication. You can listen to the podcast here.
Don’t Tell People What They Want to Hear
One of the quickest ways for a leader to lose credibility is to start telling people what they want to hear. It usually begins with good intentions. You sense what someone values. You notice what they want the answer to be. And you shape the message to match it. In the moment, it can feel persuasive. But it isn’t persuasion. It’s manipulation. Real persuasion works differently. It doesn’t tell people what they want to hear.
