One of the biggest challenges in business is how to create ‘value’. Boyd Stough of Espy Revenue recently interviewed me about this issue for a new installment of his business podcasts. In our conversation, we talked extensively about the fact that value for a business comes from all levels: Leadership, teams, client facing, and internal facing. The problem for many people is that the true meaning of value is a mystery and the ways to create it are elusive. I explain to Boyd that value is a combination of knowledge, communication strategy, and execution. During the conversation we talk about The Speech Improvement Company’s perspective and coaching experience and how revenue growth is directly linked to a company’s investment in communication. You can listen to the podcast here.
Ponderous Prepositions and Prefixes
Nothing is more symptomatic of our declining language skills than the increased misuse of prepositions and prefixes. People today feel compelled to tinker with proper word usage in speech by adding those handy prepositions and prefixes. Take traffic reports, for instance. Traffic on Route 1 is “easing up,” “easing down,” “easing off,” or “easing out,” but never just “easing.” What is “easing up” traffic? Is that when cars levitate? Levitating cars certainly would ease traffic.