One of the biggest challenges in business is how to create ‘value’. Boyd Stough of Espy Revenue recently interviewed me about this issue for a new installment of his business podcasts. In our conversation, we talked extensively about the fact that value for a business comes from all levels: Leadership, teams, client facing, and internal facing. The problem for many people is that the true meaning of value is a mystery and the ways to create it are elusive. I explain to Boyd that value is a combination of knowledge, communication strategy, and execution. During the conversation we talk about The Speech Improvement Company’s perspective and coaching experience and how revenue growth is directly linked to a company’s investment in communication. You can listen to the podcast here.
It’s that time of the year when organizations are gearing up for client conferences. Below are three suggestions that I find myself reminding all of my clients to include in their presentations. Give your listeners a reason to listen. We call this a benefit statement, or I often refer to it as W.I.I.F.M. (What’s In It For Me). It answers the question, “What is your presentation going to give listeners?” Think about your overall message