The ability to convey ideas with a significant impact is highly associated with career and organizational success.
Yet, technology leaders and professionals face a major challenge; simplifying complex and technical information so that others “get it”, buy-in, and take action for the best results.
Here are some truths about transmitting knowledge and influencing others outside your field:
Knowing your topic does not equal speaking clearly about your topic.
Your listeners likely don’t care about your topic as much as you do-sorry!
Anytime you speak, whether one-on-one or to a crowd, in person or virtual, in a formal or informal setting, you are a “presenter”.
Preparation, not Desperation: Strategize and plan, no matter how knowledgeable you are.
Let’s look at key strategies for thinking and speaking “mind over mouth”.
- Develop communication empathy
As experts in your field, your knowledge, breadth and depth, mastery of the big picture, AND the details are valued.
Don’t be heartbroken to learn that your audience doesn’t care to hear it all…especially some of those technical specifics.
Approach your meeting with a listener-centered mental mindset, what I call communication empathy.
Let’s consider questions to develop your communication empathy:
1. What are the top three points these listeners care about?
A CTO I worked with bored his board when he went into passionate detail, complete with sixteen spreadsheets about a system upgrade.
All the board needed was the benefit of the change, and of course, the cost!
2. What can I omit to focus and streamline? (And not feel like you are giving away your firstborn!)
If you’re worried about leaving out something important, keep in mind that you can always troubleshoot questions you may be asked in advance, or follow up after the meeting if requested.
- Check in with your listeners
1. Communicate in advance.
The best communicators get comfortable with asking listeners what they’d like to cover before the meeting. Executives in a large healthcare company I’m working with shared this blunt advice: “Talk about what I want to hear. Just ask me and I’ll tell you.”
You may also want to consider consulting with a colleague who knows the listeners or conduct a needs assessment prior to a high-stakes presentation.
2. Consider listeners’ level of knowledge about the topic.
If you’re over their heads, the deal may be over as well. Jess, a biostatistician I prepped, lamented “I messed up an investor presentation. I thought they were savvy about research, but they were confused by even basic terminology
Wish I knew that in advance.”
We all know what she should have done: her research before the meeting.
Preparation not desperation, Jess!
3. Stop to include your listeners.
Make sure you’re meeting their needs during the presentation. No one hits the bullseye 100%. Make your key point at a meeting in 60 seconds or less, then volley to your listener(s). Become comfortable with questions like:
Anything you’d like to add or ask?
Are we on target?
Questions, comments?
- Master verbal organization
Excellent speakers convey their message concisely, with fluency and focus.
Show me a great presenter in your field, and I bet you they have prepared, practiced and probably have a coach. One-half of one percent of the population is gifted verbally. The rest of us benefit from learning and mastering techniques.
1. Headline for impact:
Work to convey your key points in 15-25 words, what I call a verbal headline.
(That’s actually a generous number of words, a newsletter or a slide headline is usually less than twelve words). Listeners value your ability to bring what they need or want to hear to the foreground. Devote time to figuring out what matters to your listeners
and then create your headlines. Here’s a strong, succinct headline a VP shared recently:
“We’re innovating to improve complex care.”
Note that the wording is well chosen to streamline and tighten the thought.
2. Learn the HEC Model
The HEC model is popular with clients who present an idea, or who are on the spot at meetings.
HEC stands for Headline—Example—Comment
Headline followed by an Example, and then an ending Comment (opinion, perspective, action).
Practice HEC with this question:
What do you find most rewarding about your work?
Here’s a sample reply:
Headline: I enjoy creating and designing landing pages for individuals and groups.
Example: An investment firm asked my team to design
a page for analysts preparing to present at a conference.
Comment: Not knowing what’s around the corner, and always having a fresh project at hand keeps me busy and energized.
3. Make new ideas or terminology easy to understand.
Listeners are uncomfortable when they don’t know a term, abbreviation, or concept you are sharing. It’s crucial to scan your words and be sure to explain and simplify what isn’t familiar or clear. This sequence will help:
State the term, Define the term briefly, then offer an example.
Try it out with a word or idea that listeners outside your field find challenging.
Let’s give it a try with the words “fast pacing”.
Term: Watch out for fast pacing with non-technical listeners.
Definition: Fast pacing means you are including too much material in the time you have.
Example: A speaker who is too fast-paced will lose their listeners at point one, while they are already on to point five.
Keep these tips about concise organization, defining terminology, and sensitivity to your listeners’ needs in mind for your next meeting.
You will be on your way to speaking for success!