Three Powerful Reasons Storytelling Works in Business
Storytelling is an advanced communication tool that can build rapport, increase retention and powerfully persuade. Capturing, structuring and delivering relevant stories is an invaluable skill in business. 1) Build Rapport – Experiences are unique; however, emotions are universal. Telling a short, interesting personal story allows the listener to tap into the same emotion as the teller, creating a memorable rapport. The effectiveness depends upon expressing the relevant emotion in the story. 2) Increase Retention –
Robin Golinski