Telling a story is a powerful way to win over the heart and mind of your listener whether you are presenting research/data, sharing your value proposition or selling a service or product. In this complimentary lesson we will review the best practices of when, where, why and how to use storytelling for persuasiveness.
The Magic of the Metaphor to Simplify Complex Information
When explaining complicated, technical concepts during a presentation, metaphors can be a powerful way to ensure your audience understands the material. By comparing a complex idea to something familiar, you make the information more relatable and easier to grasp. Take the concept of cloud computing, for example. Instead of delving into the technical intricacies, you could compare it to a bustling airport terminal. Just as passengers board different flights to reach various destinations, data in