Have the Listeners in Mind!

I speak with hundreds of conference speakers a year. In fact, I love doing it because it is great to learn what is being discussed around the world in a variety of industries, and it obviously helps those speaking to say what they say more effectively.

One thing that I constantly hear is how do I make sure that I am keeping people’s attention? This is a great question, however the nervousness behind it is always surprising. Keeping people’s attention is not something to worry about but something to strive for. Since more conferences are a combination of talks and presentations, there are two ways to keep attention:

  1. What’s in it for me? In presentations, speakers constantly do a great job of explaining what the information is but not what is in it, more me as the listener! I work with speakers constantly to determine what aspects of their presentation are essential to their listeners and then hone their presentation to focus on that value. If you do that, you will keep people’s attention.
  2. I don’t get anything out of this! Most talks are supposed to provide the listeners with thought leadership on important topics. Most talks discuss important topics but fall short of providing anything. What is important is that in each of these talks, someone must moderate or facilitate that conversation correctly, which means setting aside time after each segment of the talk to highlight important terms or ideas that should be remembered by the listeners.

 

If you are attending a conference and plan to present or give a talk, remember what is in it for me and how you can make sure your listeners get something out of it! This will make every conference you attend more engaging and memorable.

 

Author

Spread the love

Author

MORE POSTS

More Speak with Confidence Tips

Tip #1: Enhance Your Professionalism Through Thoughtful Greetings and Endings Want to project more confidence in professional settings? Start by mastering your greetings. Instead of casual “Hey” or “What’s up,” opt for formal greetings like “Good morning” or “Good afternoon.” These greetings convey respect and instantly elevate the tone. For instance, swap “Hey, how’s it going?” with “Good morning, how are you today?” This subtle shift can make a big difference, highlighting your professionalism and

Spread the love

Why 90% Effort Gets You Zero Results in Communication

In communication, 90% effort often gets you 0% results. That may sound harsh, but it is true. Effort and outcomes are not always linear. To be effective in high-stakes moments, you have to be willing to be 100% present. That means reading the situation, choosing the right approach, and delivering with confidence. Think of it like riding a bike. When you are fully engaged—pedaling hard, posture steady, eyes ahead—you stay strong and balanced. But if

Spread the love

Five Traits to Keep Front-of-Mind for a Memorable, Impactful Message

When you step up to speak, your listeners are not just hearing your words. They are reading you. Within seconds, they decide whether they trust you and believe your message. When I coach speakers, I often remind them that memorable communication begins long before the first word is spoken. It starts with how you show up. Whether you are delivering a keynote, presenting to investors, or leading a team meeting, your presence signals credibility. I

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: