Have the Listeners in Mind!

Tips for keeping listeners engaged and focused

I speak with hundreds of conference speakers a year. In fact, I love doing it because it is great to learn what is being discussed around the world in a variety of industries, and it obviously helps those speaking to say what they say more effectively.

One thing that I constantly hear is how do I make sure that I am keeping people’s attention? This is a great question, however the nervousness behind it is always surprising. Keeping people’s attention is not something to worry about but something to strive for. Since more conferences are a combination of talks and presentations, there are two ways to keep attention:

  1. What’s in it for me? In presentations, speakers constantly do a great job of explaining what the information is but not what is in it, more me as the listener! I work with speakers constantly to determine what aspects of their presentation are essential to their listeners and then hone their presentation to focus on that value. If you do that, you will keep people’s attention.
  2. I don’t get anything out of this! Most talks are supposed to provide the listeners with thought leadership on important topics. Most talks discuss important topics but fall short of providing anything. What is important is that in each of these talks, someone must moderate or facilitate that conversation correctly, which means setting aside time after each segment of the talk to highlight important terms or ideas that should be remembered by the listeners.

 

If you are attending a conference and plan to present or give a talk, remember what is in it for me and how you can make sure your listeners get something out of it! This will make every conference you attend more engaging and memorable.

 

Author

Spread the love

Authors

MORE POSTS

Do You Sound and Appear Credible When You Speak? (Part 2)

Credibility is a building block for many communication goals, such as persuading, educating, and informing others. Whether you are pitching to a VC, working to develop new partnerships, or convincing a patient to listen to your medical advice, establishing and strengthening your credibility lays a strong foundation to help you reach your communication goals. In a previous blog, I explained how to boost your credibility through the content you deliver. A second way to boost

Spread the love
Handling Difficult Questions

Handling Difficult Questions

Answer Questions with Confidence — Every Time Whether you’re on stage or in the boardroom, your credibility is built in the moments you can’t rehearse. This eBook shows you how to handle tough, unexpected questions with poise, clarity, and strategic presence. You’ll learn proven techniques to stay calm under pressure, read the intent behind any question, and respond in ways that inspire trust. Plus, you’ll get access to recorded lessons, practice prompts, and phrasing tools

Spread the love
“Cover of the Book on explaining technical information clearly”

Presenting Technical Information to Non-Technical People

Technically-inclined professionals typically deliver technical presentations. We hear it repeatedly from the executives we coach: they face challenges in conveying technical information to laypeople or others who lack the same scientific background. They often face significant communication gaps when presenting to individuals outside their expertise and the listeners are left feeling overwhelmed or “lost in the weeds.” Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: