Dr. Ethan F. Becker Senior Speech Coach and Co-Author of the international best selling book “Mastering Communication At Work, How to Lead, Manage, and Influence” Discusses the creating of a culture of communication as the number one priority of every CEO.
Meaning Keeps Non-Technical Listeners Engaged
I recently met with a client who was concerned about presenting on a “dry topic”. His topic was full of data and technical concepts that he felt would bore the audience, and after hearing his first run through, he was correct. One of the best ways to present technical information to a non-technical audience is to focus on what data means, not on the data itself. For example, if you analyze the stat sheet of