Dr. Ethan F. Becker Senior Speech Coach and Co-Author of the international best selling book “Mastering Communication At Work, How to Lead, Manage, and Influence” Discusses the creating of a culture of communication as the number one priority of every CEO.
Don’t Tell People What They Want to Hear
One of the quickest ways for a leader to lose credibility is to start telling people what they want to hear. It usually begins with good intentions. You sense what someone values. You notice what they want the answer to be. And you shape the message to match it. In the moment, it can feel persuasive. But it isn’t persuasion. It’s manipulation. Real persuasion works differently. It doesn’t tell people what they want to hear.
