
How to Maintain Proper Eye Contact
Eye contact is generally considered the most important visual reinforcer a speaker has. Listeners like to be watched;, this is particularly true in persuasive business speaking. The American business culture relies heavily on the “look ’em straight in the eye” approach. Generally speaking, eye contact should be a controlled speaking behavior. Don’t stare at people, yet don’t be too fleeting. That may sound contradictory, so here are three tips for effective eye contact while speaking:



