Conference Presenting: Back to Basics

It’s that time of the year when organizations are gearing up for client conferences. Below are three suggestions that I find myself reminding all of my clients to include in their presentations.

  1. Give your listeners a reason to listen.  We call this a benefit statement, or I often refer to it as W.I.I.F.M. (What’s In It For Me).  It answers the question, “What is your presentation going to give listeners?” Think about your overall message and not what’s on your agenda slide.
  2. Include one or two sentences about yourself in your introduction.  This information is not your title or your department you work in.  I suggest that you include something that is unique about your experience as it relates to your topic.  A great example of this is a recent conference presenter who only used her title as she introduced herself. When I asked her about her experience, I found out she was a top influencer who had been working in retail for over 20 yrs.  Two pieces of information that create instant creditability for this presenter.
  3. End with an action statement. When you are wrapping up Instead of saying, “Thank you,” I suggest you use this as an opportunity to direct your listeners to do something with the content you just delivered.  A great example is, “Let’s continue this conversation.  I am available after we finish up. Come find me.”

Author

Spread the love

Author

MORE POSTS

Preventing Interruptions

Preventing interruptions begins by taking a closer look at the way you communicate your thoughts, ideas and suggestions. Beginning with the main point ensures that your listeners hear your most important insights before interruptions occur. Learn how in this one-minute video. Author Melody Elkin View all posts Spread the love

Spread the love

Executive Communication Coaching ~ An expanding and specialized field

Executive Communication Coaching (ECC) is a specialty within the leadership coaching field which focuses on imparting communication skill expertise to achieve individual, team and organizational success. ECC focuses on assessment and targeted goals, mindset change, skill presentation and practice; and is measured by observable results. Client self-discovery and insight are integral to the coaching process, as they greatly impact ability to integrate and apply new and effective strategies. ECC is distinguished from other Executive Coach

Spread the love

How To Communicate Price Increases

Many items and services have become more expensive in the last few years. Auto insurance, health insurance, homeowners’ insurance, and restaurant food have all seen turbulence and rate changes. As a coach, we often run 1:1 and group training sessions where we role-play (“real play”) to practice difficult conversations, such as raising a fee or price increase for your services and products. From medical devices to business insurance, we know firsthand how your wording and

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: