Conference Presenting: Back to Basics

Fundamental tips for effective conference presentations

It’s that time of the year when organizations are gearing up for client conferences. Below are three suggestions that I find myself reminding all of my clients to include in their presentations.

  1. Give your listeners a reason to listen.  We call this a benefit statement, or I often refer to it as W.I.I.F.M. (What’s In It For Me).  It answers the question, “What is your presentation going to give listeners?” Think about your overall message and not what’s on your agenda slide.
  2. Include one or two sentences about yourself in your introduction.  This information is not your title or your department you work in.  I suggest that you include something that is unique about your experience as it relates to your topic.  A great example of this is a recent conference presenter who only used her title as she introduced herself. When I asked her about her experience, I found out she was a top influencer who had been working in retail for over 20 yrs.  Two pieces of information that create instant creditability for this presenter.
  3. End with an action statement. When you are wrapping up Instead of saying, “Thank you,” I suggest you use this as an opportunity to direct your listeners to do something with the content you just delivered.  A great example is, “Let’s continue this conversation.  I am available after we finish up. Come find me.”

Author

Spread the love

Authors

MORE POSTS

Do You Sound and Appear Credible When You Speak? (Part 2)

Credibility is a building block for many communication goals, such as persuading, educating, and informing others. Whether you are pitching to a VC, working to develop new partnerships, or convincing a patient to listen to your medical advice, establishing and strengthening your credibility lays a strong foundation to help you reach your communication goals. In a previous blog, I explained how to boost your credibility through the content you deliver. A second way to boost

Spread the love
Handling Difficult Questions

Handling Difficult Questions

Answer Questions with Confidence — Every Time Whether you’re on stage or in the boardroom, your credibility is built in the moments you can’t rehearse. This eBook shows you how to handle tough, unexpected questions with poise, clarity, and strategic presence. You’ll learn proven techniques to stay calm under pressure, read the intent behind any question, and respond in ways that inspire trust. Plus, you’ll get access to recorded lessons, practice prompts, and phrasing tools

Spread the love
“Cover of the Book on explaining technical information clearly”

Presenting Technical Information to Non-Technical People

Technically-inclined professionals typically deliver technical presentations. We hear it repeatedly from the executives we coach: they face challenges in conveying technical information to laypeople or others who lack the same scientific background. They often face significant communication gaps when presenting to individuals outside their expertise and the listeners are left feeling overwhelmed or “lost in the weeds.” Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: