From Jargon to Clarity

In technical fields, your expertise is invaluable—but when sharing complex information with non-technical listeners, the goal isn’t to showcase your depth of knowledge. Instead, focus on helping them understand and trust what you’re saying.

As a communication coach with 30 years of experience, my advice is simple: “It’s not about you.” Your listeners need clarity, not complexity. Tailoring your message to how they want to receive it fosters understanding and builds trust. Here are three tips to simplify technical communication:

1. Start with What Matters Most

Begin with the key takeaway your listener cares about, then add the necessary context. Ask yourself, “What do they need to know right now?”

2. Use Analogies and Visuals

Relate complex concepts to everyday ideas. For example, explain a cell’s function as a factory or use a graph instead of raw data to illustrate trends.

3. Acknowledge Uncertainty Confidently

Transparency is key, but don’t overwhelm your listener with technicalities. Say, “While some data is still emerging, here’s what we know and how we’re addressing it.”

Before and After: Simplifying a Response

Question: “What’s the mechanism of action for this drug?”

Before: “This drug is a monoclonal antibody that binds to the PD-1 receptor, blocking its interaction with PD-L1, restoring T-cell activity in the tumor microenvironment.”

After: “This drug reactivates the immune system to attack cancer. Think of it like flipping a switch that helps the body see and fight the cancer cells again.”

Again, communicating technical information effectively isn’t about proving your expertise. By focusing on their needs and simplifying your approach, you’ll ensure your message creates the impact you want.

 

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