Powerful Persuasion Begins with a Good Story

Are you a good storyteller?

Have you tried to get your child to go to bed on time?

What about enticing a certain someone to date you?

Or…telling senior management that you deserve a raise and a promotion?

How much of your communication involves persuading and influencing others? Think about it. The most efficient and effective way to persuade someone is through storytelling. 

Why? Because an excellent storyteller will quickly win over the heart and mind of the listener and influence that listener to see things from their perspective.

How?  Although humans have unique experiences, they do NOT experience unique emotions.  We all experience the same emotions: sadness, joy, betrayal, surprise, disappointment etc.  This universal emotion combined with an engaging delivery of the story in real time (present tense), synchronizes the teller and listener’s brains together in an identical brainwave pattern. 

In fact, science has proven it.

Stop now and recall a story that influenced you.  The reason you were able to think of that story is because you felt emotions when you heard it.  Stories that invoke your emotion increase retention of that story exponentially. 

It’s simple but not easy. Telling a story in a manner that’s engaging, moving and relevant is a skill that can be learned.  Some people are born with a natural aptitude but everyone can learn how to tell the story.  Persuasion and influence are the natural by-product of moving your listener into empathy to your perspective.

Spread the love

Author

MORE POSTS

How Not to Digest the Political Sandwich of  Balderdash – Doublespeak – Bullxxxx

Technically speaking, each of these three things is slightly different. Practically speaking, they are all the same in the attempt to confuse, distract, and deceive the reader, listener, buyer, and voter. We all know that each of these verbal tactics is normal behavior for most politicians and slick salespeople. They are prevalent at this time of year—election season. During this political season, when you are facing several important decisions on issues ranging from birth and

Spread the love

Ponderous Prepositions and Prefixes

Nothing is more symptomatic of our declining language skills than the increased misuse of prepositions and prefixes. People today feel compelled to tinker with proper word usage in speech by adding those handy prepositions and prefixes. Take traffic reports, for instance. Traffic on Route 1 is “easing up,” “easing down,” “easing off,” or “easing out,” but never just “easing.” What is “easing up” traffic?  Is that when cars levitate? Levitating cars certainly would ease traffic.

Spread the love

Motivating Others

In this 30-minute recorded webinar, you will learn the difference between inspiration and motivation. We will introduce the unique Motivation Matrix and use it to identify the six elements needed to motivate anyone. Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: