Powerful Persuasion Begins with a Good Story

Are you a good storyteller?

Have you tried to get your child to go to bed on time?

What about enticing a certain someone to date you?

Or…telling senior management that you deserve a raise and a promotion?

How much of your communication involves persuading and influencing others? Think about it. The most efficient and effective way to persuade someone is through storytelling. 

Why? Because an excellent storyteller will quickly win over the heart and mind of the listener and influence that listener to see things from their perspective.

How?  Although humans have unique experiences, they do NOT experience unique emotions.  We all experience the same emotions: sadness, joy, betrayal, surprise, disappointment etc.  This universal emotion combined with an engaging delivery of the story in real time (present tense), synchronizes the teller and listener’s brains together in an identical brainwave pattern. 

In fact, science has proven it.

Stop now and recall a story that influenced you.  The reason you were able to think of that story is because you felt emotions when you heard it.  Stories that invoke your emotion increase retention of that story exponentially. 

It’s simple but not easy. Telling a story in a manner that’s engaging, moving and relevant is a skill that can be learned.  Some people are born with a natural aptitude but everyone can learn how to tell the story.  Persuasion and influence are the natural by-product of moving your listener into empathy to your perspective.

Spread the love

Author

MORE POSTS

Paraphrase When Communicating and Coaching Others

Paraphrasing is repeating in your words what you interpret someone else to be saying. Paraphrasing is a powerful approach to furthering the understanding of the other person and yourself and can significantly increase the impact of another’s comments. As coaches, we know paraphrasing is incredibly difficult because we often need to listen deeply, a skill you must purposefully cultivate. Despite appearing attentive, our minds are churning with various thoughts, beliefs, defenses, distractions, and redirections. The

Spread the love

MassBioEd Course: Presenting with Persuasion, Clarity & Strength

Join Robin Golinski, Executive Communication Coach and our partner, MassBioEd on June 13, 2024 from 10:00 AM – 4:00 PM Presenting with Persuasion, Clarity & Strength provides professionals with key skills to comfortably speak in a clear and confident manner. Whether presenting internally or externally, telling your story effectively, delivering meaningful messages, being persuasive, and speaking confidently in a variety of settings takes skill development and practice. The course is taught with role-playing and exercises. “I

Spread the love

Answering Challenging Questions on Your Feet (30 min recorded lesson)

Watch our free, 30-minute recorded lesson When at work, questions are continuously being tossed out to us. At times, We don’t know the answer and feel like we should. We can’t answer the question. We don’t have a good answer. We know the question will cause conflict if we choose to answer it. Anticipating questions can create anxiety, stress, and loss of productivity. There is a way to prepare for these questions so you feel

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: