Why 90% Effort Gets You Zero Results in Communication

Why 90% Effort Gets You Zero Results in Communication

In communication, 90% effort often gets you 0% results.

That may sound harsh, but it is true. Effort and outcomes are not always linear. To be effective in high-stakes moments, you have to be willing to be 100% present. That means reading the situation, choosing the right approach, and delivering with confidence.

Think of it like riding a bike. When you are fully engaged—pedaling hard, posture steady, eyes ahead—you stay strong and balanced. But if you decide to ease up to 90%, momentum fades. The hills feel harder, balance slips, and suddenly you are dragging instead of riding.

Communication works the same way. A pitch at 90% effort does not win you 90% of the business. A client presentation at 90% presence does not keep 90% of the trust. More often, it leaves you with nothing.

This is the mindset that an insightful communication coach brings: helping someone move from good to great to effective by finding that final 10%. It is not about perfection; it is about presence. That last stretch of effort shows up in how clearly you frame your message, how much energy you put into your delivery, and how deeply you connect with your listeners.

The final 10% is not optional. It is the deciding factor between being heard and truly influencing.

So ask yourself: where in your communication are you coasting at 90% and convincing yourself it is enough?

Author

Spread the love

Authors

MORE POSTS

Grow Your Communication Skills

Even for those who are already very good communicators, there is always room to level up. Below I discuss three areas in which communicators can grow in effectiveness. Understanding even one of these is a good step toward growth. You should… KNOW THAT FAMILIARITY AFFECTS COMMUNICATION There is a huge difference between communicating with people you know and people who do not know you. I am a longtime soccer fan and a soccer coach, so

Spread the love
Woman Presenting to a Group

Are You Credible When You Speak?

As an executive communication coach, I often talk with clients about the importance of credibility or ethos for speakers. If you want people to listen to, care about, and be persuaded by what you say, it is incredibly important to establish credibility with your listeners. If you’re an executive, you are certainly experienced and have many credentials and degrees, but listing those verbally can be boring and at worst may be seen as pretentious! How

Spread the love
Maximize Your Time Investment: Pro Tips for Professional Conferences

Maximize Your Time Investment: Pro Tips for Professional Conferences

Attending a professional conference can be a powerful way to expand your network, showcase your expertise, and open doors to new opportunities. However, the benefits don’t come automatically. The key is thoughtful preparation. Here are actionable tips to ensure you maximize your time and investment at your next conference: Strategize Your Connections – Make a Target List:Review the attendee and speaker lists before the conference. Identify the people you want to connect with—aim high! This

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: