What’s in it for listeners?

Prepare & Organize for Business Speaking       

Tell the listeners why they should listen to you talk about this topic.  Whether or not they ultimately agree with you, how do you expect them to benefit by listening?  Some benefits that you might mention as reasons why they should listen to you include:

 

  • Making their jobs easier.
  • Improving their health.
  • Relieving stress.
  • Stimulating creativity.
  • Providing security.
  • Increasing their income.

 

As a speaker, you should be able to tell at least one, and maybe more, good reasons why they should listen to you.  The intent is to give your listeners a clear understanding of why your ideas are valuable.  Many speakers find this the most difficult of all steps in the four-step outline.  Business speakers frequently say things like, “They know why this is important,” or “They invited me to speak, I’m sure they know the value of what I’m saying.”  This is a big mistake.  There will be times when listeners have no clear idea how your thoughts apply to them.  Perhaps their boss told them to attend.  Maybe they came with friends.  Maybe they came to make friends by networking.  In any case, you cannot hurt your cause by giving a short, direct, answer to their question, “What’s in it for me?”  After all, if you can’t think of a reason for them to listen, they probably can’t either.  If you can’t identify the reasons why people should listen to you speak on a certain topic, then why are you speaking to them at all?

 

Monica Murphy is a senior coaching partner with The Speech Improvement Company

Author

Spread the love

Authors

MORE POSTS

Grow Your Communication Skills

Even for those who are already very good communicators, there is always room to level up. Below I discuss three areas in which communicators can grow in effectiveness. Understanding even one of these is a good step toward growth. You should… KNOW THAT FAMILIARITY AFFECTS COMMUNICATION There is a huge difference between communicating with people you know and people who do not know you. I am a longtime soccer fan and a soccer coach, so

Spread the love
Woman Presenting to a Group

Are You Credible When You Speak?

As an executive communication coach, I often talk with clients about the importance of credibility or ethos for speakers. If you want people to listen to, care about, and be persuaded by what you say, it is incredibly important to establish credibility with your listeners. If you’re an executive, you are certainly experienced and have many credentials and degrees, but listing those verbally can be boring and at worst may be seen as pretentious! How

Spread the love
Maximize Your Time Investment: Pro Tips for Professional Conferences

Maximize Your Time Investment: Pro Tips for Professional Conferences

Attending a professional conference can be a powerful way to expand your network, showcase your expertise, and open doors to new opportunities. However, the benefits don’t come automatically. The key is thoughtful preparation. Here are actionable tips to ensure you maximize your time and investment at your next conference: Strategize Your Connections – Make a Target List:Review the attendee and speaker lists before the conference. Identify the people you want to connect with—aim high! This

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: