Topic of the day: Video Cover Letters

 

It’s no secret 2020 was a challenging year in many ways. As most of us look forward to putting this year behind us, many companies may be gearing up for new year hiring as new budgets come into play in early 2021.

This brings up the relatively new idea of a video cover letter. What is a VCL, you ask? It’s just like it sounds, it’s you, talking about you and your skills, and is sent to a hiring authority at a company you wish to work for along with your CV or resume.

What are the upsides of a VCL? From a speech coach’s point of view, there are benefits and risks. For example, if you say that you have excellent communication skills, your VCL should make those evident. A warm smile, a clearly-worded, and articulate script should also be evident. Having a great voice tone, eye contact with the camera, and good posture as well as fresh, clean clothes all can carry the day.

What is the risk of submitting a VCL? Let’s say you don’t demonstrate a clear and personable communication style despite making this claim on the CV or resume.  Perhaps you’re not feeling energized and present yourself in a rather mundane way…in addition, the background is messy, your cat is licking itself in the background, there is a TV on in another room…all of these can end your job search before it really begins.  So if you choose to prepare a VCL, it’s got to be a great selling tool for you.

What follows are some guidelines for preparing a VCL.

1. Shoot the video from the chest up, let’s see your face and make good eye contact with the camera.

2. Lighting, background, and framing all count. Make sure your face is not in the shadows, you’re centered in the frame and the background is clean and sleek.

3. Be prepared to shoot a few versions until you get it just right. These versions should be a minute or less, so make the content count. Get feedback from others who know you well and be prepared to even do a second round of recording.

 

Many of the same things you would put in a traditional cover letter should also go into a VCL. Begin by introducing yourself, smile, have good eye contact with the camera, indicate the position you’re applying for, talk about the skills and experience you have and how you would contribute to the organization, close on a positive note and thank the viewer for watching.  YouTube has a number of ‘how-to” videos on this topic so do some research before launching into your own VCL! Good luck and prepare your VCL with great care.

 

Jeff Davis

Senior Communication and Speech Coach

The Speech Improvement Company, Kerala, India

Author

Spread the love

Authors

MORE POSTS

Woman being confident when presenting in front of a group

More Speak with Confidence Tips

Tip: #1 Do you or someone you know struggle with ADHD and find it difficult to explain how or why you have done something?As an Executive Communication Coach, I have noticed more and more clients sharing their struggles with ADHD. Often, this can lead to not receiving credit for their work or having a hard time explaining to others how to replicate their process. If you resonate with this, try using a pen-and-paper mind map or audio recording app

Spread the love

Eight Moments That Got Big Laughs at 2026 Annual Investor Meetings

Welcome to my second annual blog on the best use of humor at global annual meetings across investment, private equity, and financial services. (For the first blog from 2025, click below) https://www.linkedin.com/pulse/eight-moments-got-big-laughs-annual-investor-meeting-sjrme/ As always, I spent most of May with some trusted colleagues, helping with speaker coaching for their annual investor meetings. After the coaching, whether for solo presenters, pairs, or business‑unit groups, we’re often onsite for the dry run and the event itself, timing

Spread the love

Save Time and Money with Better Communication

I’m sitting in a meeting, internally rolling my eyes, because “Chad” has hijacked it again. At this point, his voice is like fingernails on a chalkboard to me, as he repeats the same tired axe that he always grinds. This meeting isn’t even about what he’s talking about! And I can’t help noticing that he’s wrong about some of the things he’s saying. I choose not to engage because I’ve learned from past attempts that

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: