vc

Hearts, minds, wallets

During this second day of presentations, Austin Hill, suggested a way for start-up companies to think about their pitches to investors. HEARTS –> MINDS –> WALLETS The key he says, is to first appeal to the “hearts” of the potential investors through a narrative that will get them excited about their service of product. Then you have to back the story with data and a concrete business plan to win theirs “minds”. If these are

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