Ethan F. Becker and Laurie Schloff discuss the what it is like to be a speech coach and provide guidance for those looking to join the career.

How Important Is That Impression to Meeting Your Goal?
How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can


