The PPI consists of 10 questions to ask prior to the business presentation process. These 10 questions relate to listener analysis, and therefore your needs:
- Why am I speaking to these listeners?
- Why are they listening?
- What relationship do we have?
- What relationship do listener members have to each other?
- What do they know about this topic?
- What would they like to know?
- How will they use this information?
- What are they doing the day before I speak?
- What will they be doing the day after?
- What are the logistics of the event:time, location, room
description, temperature, seating, lighting, and sound?
The information you gather from these 10 questions will make the job of preparing a speech much easier. In addition, your listeners will be more likely to respond positively if they feel that your research has helped you prepare specifically for them.