Sales tips from Dikram Husseindjian

Dikram Husseindjian is a former VP of Sales at Apple Inc, Canada.

Dikram is now senior partner at Embrase a consulting firm in Montreal, QC. “For the past eight years he was National Sales Manager at Apple Canada, leading the sales team to top performance in revenue and profitability growth. Prior to joining the information technology sector, he spent 5 years in marketing and product management in the manufacturing sector for companies that include Honeywell, Bristol-Meyers and Hunter Douglas.”

He was invited by iNovia Capital and gave a one-hour long presentation on sales strategies.

One of the mistakes Dikram says sales representatives make, is that they keep the CEO of the company they are trying to sell to, involved throughout the sales process.

While Dikram says that a sales representative should start to enter as high as possible, including CEO level, he recommends that after this initial step, the CEO be not involved with details in the middle parts of the sales process. Instead, he should be called again in the closing stages of the process.

The sales process itself is composed of six steps:

Discovery -> Qualifying -> Evaluating -> Decision -> Purchase-> Deploy

Throughout this process, three key variables will have varying degrees of importance.

Solution Fit: critical at first but decreases in importance.

Price: important at the beginning and end of the process.

Risk: rises for the potential purchaser as time passes.

In short, sales is about strategy and formalising procedures rather than a series of improvisations.

Dikram Husseindjian is a partner at Embrase.com
Dikram Husseindjian is a partner at Embrase.com

Author

Spread the love

Author

MORE POSTS

Hate Speech in the Workplace: A Manager’s Guide

It’s out there, it’s ugly, and business leaders should be prepared before it shows up in your company. This complimentary guide will help you recognize and address troublesome situations. Author Asif Younas View all posts Spread the love

Spread the love

Communication Skills for Managers: Speak Clearly, Persuasively, and Confidently Vol. 1

Effective communication isn’t just a leadership skill—it’s a critical success factor. Often, when the stakes are high and the margins for error are slim, important communication skills can’t be left to chance—clarity, precision, and impact are non-negotiable. Yet, many managers did not initially aim to become leaders. Earlier in their careers, as individual contributors, they had excelled. However, the skills that earned them recognition and rewards often don’t translate seamlessly to leadership demands. Author Asif

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: