Sales tips from Dikram Husseindjian

Dikram Husseindjian is a former VP of Sales at Apple Inc, Canada.

Dikram is now senior partner at Embrase a consulting firm in Montreal, QC. “For the past eight years he was National Sales Manager at Apple Canada, leading the sales team to top performance in revenue and profitability growth. Prior to joining the information technology sector, he spent 5 years in marketing and product management in the manufacturing sector for companies that include Honeywell, Bristol-Meyers and Hunter Douglas.”

He was invited by iNovia Capital and gave a one-hour long presentation on sales strategies.

One of the mistakes Dikram says sales representatives make, is that they keep the CEO of the company they are trying to sell to, involved throughout the sales process.

While Dikram says that a sales representative should start to enter as high as possible, including CEO level, he recommends that after this initial step, the CEO be not involved with details in the middle parts of the sales process. Instead, he should be called again in the closing stages of the process.

The sales process itself is composed of six steps:

Discovery -> Qualifying -> Evaluating -> Decision -> Purchase-> Deploy

Throughout this process, three key variables will have varying degrees of importance.

Solution Fit: critical at first but decreases in importance.

Price: important at the beginning and end of the process.

Risk: rises for the potential purchaser as time passes.

In short, sales is about strategy and formalising procedures rather than a series of improvisations.

Dikram Husseindjian is a partner at Embrase.com
Dikram Husseindjian is a partner at Embrase.com

Author

Spread the love

Authors

MORE POSTS

Do You Sound and Appear Credible When You Speak? (Part 2)

Credibility is a building block for many communication goals, such as persuading, educating, and informing others. Whether you are pitching to a VC, working to develop new partnerships, or convincing a patient to listen to your medical advice, establishing and strengthening your credibility lays a strong foundation to help you reach your communication goals. In a previous blog, I explained how to boost your credibility through the content you deliver. A second way to boost

Spread the love
Handling Difficult Questions

Handling Difficult Questions

Answer Questions with Confidence — Every Time Whether you’re on stage or in the boardroom, your credibility is built in the moments you can’t rehearse. This eBook shows you how to handle tough, unexpected questions with poise, clarity, and strategic presence. You’ll learn proven techniques to stay calm under pressure, read the intent behind any question, and respond in ways that inspire trust. Plus, you’ll get access to recorded lessons, practice prompts, and phrasing tools

Spread the love
“Cover of the Book on explaining technical information clearly”

Presenting Technical Information to Non-Technical People

Technically-inclined professionals typically deliver technical presentations. We hear it repeatedly from the executives we coach: they face challenges in conveying technical information to laypeople or others who lack the same scientific background. They often face significant communication gaps when presenting to individuals outside their expertise and the listeners are left feeling overwhelmed or “lost in the weeds.” Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: