Impressing Investors: Rules for the Roadshow

Congratulations on bringing your innovative idea to the investor presentation stage.

Now comes your next challenge–creating a winning presentation.

Here are 8 key ideas for success:

  1. Develop the mindset of a ‘professional presenter’.

In addition to innovator, entrepreneur, CEO, CFO, or executive, your skills as a professional presenter/communicator are also being judged. Professional presenters know their words and delivery are being scrutinized. A $10,000,000 decision could rest on the right rhetoric!

You are prepared, vigilant, and self-aware with your business acumen. Apply the same rigor to getting your presentation ready.

  1. Think theme.

What do you want investors, analysts, and interested listeners to remember about your firm? Tell them in fifteen words or less. A good idea is to focus on what sets you apart. Ex: ”Powerline meets the growing need for networked, efficient and easy-to-use audio conference systems.”

  1. Get Organized.

We’re not talking about spring cleaning your office here. Devote time to packaging your message efficiently, prioritizing the points you want to make and developing a catchy and comfortable opening and closing.

Importantly, troubleshoot the top ten questions you’re likely to be asked and outline how you’ll respond. The two biggest organizational mistakes: trying to include too much information and not spending enough time on what makes you viable and valuable in the marketplace.

  1. Team up.

A startup technology client told us that he and his teammate, who worked remotely, would just “show up” for an investor presentation without preparation.

Not great.

Investors notice how you transition to each other, whether you step on or contradict each other’s remarks, and how respectfully you regard each other during the Q and A.

Investors think this way: If presenters look and act together, it’s a better bet for their investment. If presenters are fumbling during the presentation, heaven knows what they’ll do with our money.

  1. Practice until you’re confident.

Confidence as a businessperson doesn’t always translate into confidence as a presenter. That’s because there’s a big difference between having knowledge and speaking about that knowledge. We recommend at least five team practice sessions, as well as rehearsing on your own to refine structure, gain fluency, and master delivery techniques.

  1. Work to become a great speaker.

Ok, at least a halfway decent one!

How else will you be favorably judged in a competitive venture capital world? Many clients spend months learning persuasive delivery skills. Conveying vocal and gestural enthusiasm, looking focused and engaged, and using influential gestures are key techniques to develop.

  1. Be visually engaging.

Most clients rely on visuals to tell their story, yet most are either too distracting, wordy, or lack appeal. Consider using slide experts to refine wording and graphics.  Make sure you reference charts and graphs in your verbal comments.  For example, “This bar graph shows the increase in audio conferencing in medium-sized businesses in the past five years.”

  1. Finally, relax!

You want to feel and be natural – and your listeners will be more comfortable if you are. If you’ve followed all the rules for the roadshow we’ve mentioned, you’ve earned the right to enjoy presenting, persuading, and raising the funds you need.

Author

Spread the love

Authors

MORE POSTS

woman speaking with confidence

The 5 Types of Talking You Do Every Day

Between human nature and the English language, there are so many nuances that it can often cause confusion or major conflict. Without putting on my Rhetorician’s hat, allow me to give a brief description of a few ways we interact verbally. This delineation will help you identify not only the type of talk you are engaged in but also whether it is productive. While a case can be made for each of these having a

Spread the love
Executive delivering high-impact business presentation

Why is the Listener so Important?

Just as breakfast is often considered the most important meal of the day, analyzing who is listening to us speak is one of the most important parts of speech preparation. Unfortunately, as with breakfast, analyzing who is listening to them is a step speakers often skip. Generally, when an executive is asked to be on a panel, give a keynote, appear on a podcast, or even present to a board of directors, they go straight

Spread the love
Leader presenting strategic message to corporate audience

Do You Sound and Appear Credible When You Speak? (Part 2)

Credibility is a building block for many communication goals, such as persuading, educating, and informing others. Whether you are pitching to a VC, working to develop new partnerships, or convincing a patient to listen to your medical advice, establishing and strengthening your credibility lays a strong foundation to help you reach your communication goals. In a previous blog, I explained how to boost your credibility through the content you deliver. A second way to boost

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: