I’ve finally landed in KL. My bags made it through. I flew on Singapore Airlines, which is a great airline. Now that I’m on the ground, I’m over heated. I keep my Red Sox hat on in hopes of meeting up with some familiar faces along my journey. Now that I’m in town, I’ll start tagging friends and clients with my local phone number to let people know I’ve arrived. I have another 45 minute drive to the hotel, where I’ll decompress.
How Important Is That Impression to Meeting Your Goal?
How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can
