DON’T GET ME STARTED ON HEALTHCARE AND LANGUAGE

by Monica Murphy.

As a Communication Coach, I know that one of the best ways to move someone is through the language you choose to convey your message. Use the “appropriate “ language and you can persuade almost anyone to a certain response.

The Healthcare reform bill is falling in to a battle that is being fought with language of interpretation. It is really based on language more than fact. In fact, many Americans do not even know the details. They have heard and seen phrases that move them like:

“Death panel, cut off your rights, government wins, tax dollars pay for abortion, socialism”. These phrases evoke an emotional response. The associated press put out an article this morning citing that many of the town hall protesters were folks who have never been politically active. This can create a unified emotion of distrust in the government. Whether it is right or wrong, carefully chosen language can motivate in a powerful way.

Aristotle pointed out language can be used in three modes of persuasion: Ethos, persuading through the use of credibility, Pathos, persuading through the use of emotion, and Logos, persuading through the use of logic.

What we can expect to see now are more media pieces that use Logos, or logic to explain what these proposed healthcare reforms actually are. Chief Medical correspondent Dr. Timothy Johnson has been on air Fact Checking the reform bill. The network uses his ethos, or credibility to establish him as a trustworthy resource. He then uses Logos language, phrases like “ medicare has existed since 1965, advanced care planning provision, private and public options..” This logical language will help de-escalate the emotional reaction and allow the public to review the facts and make their own choices. The associated press ran an article this morning using the positive side of pathos language in referring to Glenn Beck’s 9-12 Project: which seeks to unify Americans around nine values such as honesty, hope and sincerity and 12 principles, including, “I work hard for what I have and I will share it with who I want to. Government cannot force me to be charitable.” The words “unify, honesty, hope, sincerity.. all emotionally charged words.

Language plays a key role in how we feel when receiving a message. A good communicator must choose their words wisely when speaking. They must consider their listeners. A good communicator will ask themselves: How do I want my listeners to feel and what do I want them to believe after they hear me speak? As communication coaches, we ask our clients this question as one of the starting points to delivering a successful message.

Author

Spread the love

Authors

MORE POSTS

Woman being confident when presenting in front of a group

More Speak with Confidence Tips

Tip: #1 Do you or someone you know struggle with ADHD and find it difficult to explain how or why you have done something?As an Executive Communication Coach, I have noticed more and more clients sharing their struggles with ADHD. Often, this can lead to not receiving credit for their work or having a hard time explaining to others how to replicate their process. If you resonate with this, try using a pen-and-paper mind map or audio recording app

Spread the love

Eight Moments That Got Big Laughs at 2026 Annual Investor Meetings

Welcome to my second annual blog on the best use of humor at global annual meetings across investment, private equity, and financial services. (For the first blog from 2025, click below) https://www.linkedin.com/pulse/eight-moments-got-big-laughs-annual-investor-meeting-sjrme/ As always, I spent most of May with some trusted colleagues, helping with speaker coaching for their annual investor meetings. After the coaching, whether for solo presenters, pairs, or business‑unit groups, we’re often onsite for the dry run and the event itself, timing

Spread the love

Save Time and Money with Better Communication

I’m sitting in a meeting, internally rolling my eyes, because “Chad” has hijacked it again. At this point, his voice is like fingernails on a chalkboard to me, as he repeats the same tired axe that he always grinds. This meeting isn’t even about what he’s talking about! And I can’t help noticing that he’s wrong about some of the things he’s saying. I choose not to engage because I’ve learned from past attempts that

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: