Dr. Ethan F. Becker teaching Crisis Management at the RAZAK School of Government in Malaysia. The intention of the seminar was to help leaders understand how to communicate effectively during crisis situations. When leaders and managers are not prepared to communicate predictability, safety, and control, the results can be devastating.
How Important Is That Impression to Meeting Your Goal?
How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can
