The one thing most people never pay attention to when presenting  – CONTEXT 

What does that title mean?  The actual context for your listeners is what they have experienced before they begin listening to you speak.  The framework can include such things as: 

  •                Local or global political breaking news
  •                Weather
  •                Challenges with the venue or room
  •                Personal issues

 

Foremost in their mind is anything that your listener has heard, said, felt, or experienced just before giving you their attention.  If you can observe their body language and facial expressions as they arrive, you can sense it.  You may be thinking, “I have no control over that, nor can I even know what those things maybe.” First let’s address an example of something you should know about and secondly, more commonly the things you will not know about (unless you are psychic).  Both are important to understand. 

It’s essential to have the sensitivity to something that may have just broken in the news that is either relevant to the industry or topic which you are speaking about or something so huge it affects everyone.  For example: 

I know of a real estate broker who always had a sales meeting on Tuesday morning at 9:30.  He was eager for the agents to arrive on time as he had a lot of essential things to share.  On September 11, 2001, the agents arrived having listened to the news on the radio and were very distracted.  Some had opened their computers, and of course, everyone was trying to find out more information.  One agent suggested they should cancel the meeting, and the broker said: “No, whatever is going on, you can find out after our meeting.” He then began to conduct the meeting while everyone was distracted.  One by one people left because they could see on their laptops that the news was huge.  The broker acquiesced and canceled the meeting but not without a high cost to his reputation.  He appeared insensitive, out of touch and misguided as the reality of what happened came to light. 

Eighteen years later, people now have breaking news in their pocket!  Have a colleague check the news for you just before speaking just in case something happened that you need to acknowledge.  You shouldn’t do it so you can stay focused on your session.

What can be done about the things you don’t know about that every human carries in their psyche?  Most speakers begin speaking and hope that people will pay attention to them   Instead, we recommend that you capture and engage your listeners immediately in the opening by telling them WHY they should listen and HOW they will benefit from listening.  Deliver this message with energy and authenticity.  Nothing will engage the attention of the listener more unless you can begin with a backflip.  

Finding the ‘WHY’ can be challenging to determine sometimes as there may be a benefit to the department, the company, the world, the country, and the individual.  The better you can articulate all of the benefits, the more engagement you will have. The one thing you can count on is humans are always thinking about themselves! 

Author

Spread the love

Author

MORE POSTS

Speaking Successfully at a Conference Fireside Chat

A fireside chat in business is an informal yet structured conversation between a moderator and a guest speaker (or panel) at a conference, event, or corporate gathering. Unlike traditional keynote speeches or panel discussions, fireside chats are engaging, relaxed, and interactive—almost like an intimate conversation around a fireplace, which is where the term originates. Of course, speaking in this format may not always feel comfortable. Nerves can creep in between the lavalier mic, a tight

Spread the love

What Does Your Handshake Say About You?

A handshake is one of the first things a client or colleague notices about you, shaping their perception of your strength, confidence, and ability to connect. Regardless of age or seniority, a well-executed handshake sets the right tone for any professional interaction. As a communication coach, I work with clients to ensure their handshakes convey confidence, approachability, and credibility. The Power of a Handshake Dating back to ancient Greece, the handshake has long symbolized trust

Spread the love

Have the Listeners in Mind!

I speak with hundreds of conference speakers a year. In fact, I love doing it because it is great to learn what is being discussed around the world in a variety of industries, and it obviously helps those speaking to say what they say more effectively. One thing that I constantly hear is how do I make sure that I am keeping people’s attention? This is a great question, however the nervousness behind it is

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: