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Mastering the Art of Executive Communication: How to Speak the Language of C-Level Decision Makers

Picture this: You’ve got a brilliant idea—backed by research, data, and trends. You’re excited to share it with Diane, the C-suite executive who has only a few minutes to spare. But before you can even get to your point, her eyes glaze over and you hear the dreaded words: “Can you get to the point?”Sound familiar? You know your idea is valuable, but the way you present it is the key to capturing executive attention.

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A Healthy Dose of FOMO for Managers

If you are a manager or supervisor of people, communication is the foundation of what you do. Unfortunately, many managers underestimate the value of the communication coming from the people below them in their organization—theirdirect reports. Yet those at the bottom level of organizations—front-line workers—have a front-row seat to issues that arise on the most basic level for organizations. So why do managers so often fail to listen to their direct reports when it comes

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Speak with Confidence Tips

Tip #1: Make them care Whether it’s an internal presentation, a meeting with potential buyers, a sales pitch, a job interview, a fireside chat, a PR segment, or a media interview, always ask yourself, “WHY SHOULD ANYONE CARE?” or “HOW CAN THIS STORY HELP OTHERS?” Remember, people will tune out if the content is solely about you. Tip #2: Get back to the media within one hour of a TV interview request First, get excited!

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