
Why 90% Effort Gets You Zero Results in Communication
In communication, 90% effort often gets you 0% results. That may sound harsh, but it is true. Effort and outcomes are not always linear. To be effective in high-stakes moments, you have to be willing to be 100% present. That means reading the situation, choosing the right approach, and delivering with confidence. Think of it like riding a bike. When you are fully engaged—pedaling hard, posture steady, eyes ahead—you stay strong and balanced. But if





