Hearts, minds, wallets
During this second day of presentations, Austin Hill, suggested a way for start-up companies to think about their pitches to investors. HEARTS –> MINDS –> WALLETS The key he says, is to first appeal to the “hearts” of the potential investors through a narrative that will get them excited about their service of product. Then you have to back the story with data and a concrete business plan to win theirs “minds”. If these are