14 Aug DON’T GET ME STARTED ON HEALTHCARE AND LANGUAGE
by Monica Murphy.
As a Communication Coach, I know that one of the best ways to move someone is through the language you choose to convey your message. Use the “appropriate “ language and you can persuade almost anyone to a certain response.
The Healthcare reform bill is falling in to a battle that is being fought with language of interpretation. It is really based on language more than fact. In fact, many Americans do not even know the details. They have heard and seen phrases that move them like:
“Death panel, cut off your rights, government wins, tax dollars pay for abortion, socialism”. These phrases evoke an emotional response. The associated press put out an article this morning citing that many of the town hall protesters were folks who have never been politically active. This can create a unified emotion of distrust in the government. Whether it is right or wrong, carefully chosen language can motivate in a powerful way.
Aristotle pointed out language can be used in three modes of persuasion: Ethos, persuading through the use of credibility, Pathos, persuading through the use of emotion, and Logos, persuading through the use of logic.
What we can expect to see now are more media pieces that use Logos, or logic to explain what these proposed healthcare reforms actually are. Chief Medical correspondent Dr. Timothy Johnson has been on air Fact Checking the reform bill. The network uses his ethos, or credibility to establish him as a trustworthy resource. He then uses Logos language, phrases like “ medicare has existed since 1965, advanced care planning provision, private and public options..” This logical language will help de-escalate the emotional reaction and allow the public to review the facts and make their own choices. The associated press ran an article this morning using the positive side of pathos language in referring to Glenn Beck’s 9-12 Project: which seeks to unify Americans around nine values such as honesty, hope and sincerity and 12 principles, including, “I work hard for what I have and I will share it with who I want to. Government cannot force me to be charitable.” The words “unify, honesty, hope, sincerity.. all emotionally charged words.
Language plays a key role in how we feel when receiving a message. A good communicator must choose their words wisely when speaking. They must consider their listeners. A good communicator will ask themselves: How do I want my listeners to feel and what do I want them to believe after they hear me speak? As communication coaches, we ask our clients this question as one of the starting points to delivering a successful message.
6 Aug How To Know If You Need a Communication Coach
by Laurie Schloff, Senior Coaching Partner
Our coaching team at The Speech Improvement Company was delighted to hear that Google CEO Eric Schmidt knows the value of having a good coach. We’ve often been asked how to determine when engaging a communication/presentation coach is a good idea. So, here are five good reasons for working with an expert in communication:
1. You’re in a more visible positon than ever and you know your communicaiton prowess will be scrutinized.
2. You want to overcome a fear of speaking to groups and find your avoidance of speaking situations troubling.
3. You want to learn techniques for conveying more confidence and impact
4. You know you’d be more successful if you had more communication polish
5. You’re already a good communicator, but want to be GREAT.
4 Aug Why Do People Fear Speaking?
“This question presupposes what to most of society is a given. Speaking to groups is a scary proposition. In fact, it is one of the most prominent fears of all humans. Each survey that is taken places it in the top three, almost every single time. It would be interesting for you to ask a few friends if they feel nervous or fearful about speaking before groups. I’m sure you’ll get mixed replies, of course. One thing you’ll notice, even from those who express little or no fear, is a caution. You will hear statements like ‘It depends on who’s in the group,’ and ‘Well, only some groups.’
It’s not uncommon to hear of career opportunities that have been passed by because they require ‘public speaking.’ It’s not only anxiety about groups. It is also common to find that the anxiety extends to certain types of individuals such as those in positions of authority, or people who are more senior, or, perhaps, people who have different cultures, etc. The fear can be triggered by many things.
So, how do we help people to control that fear? I am not using the term ‘overcome’ to describe the outcome. The very word ‘overcome’ can be too compelling. It can put too much pressure on sufferers to eliminate the fear. So, we strive to gain control over it. This is not a capitulation. It is a recognition that each person will go as far as is needed to regain control over the experience of speaking to groups.
As Speech Coaches for The Speech Improvement Company, we bring 45 years of experience to this effort. We recognize that there are two popular methods for ‘treating’ fear of speaking. They are Visualization and Cognitive Restructuring. Over the years, we have utilized each of these. However, by far we have found most positive results with the Skills approach. That is, we help clients identify and understand exactly what it is that triggers the fear. Then we introduce specific skills to fill any void in the ability to combat that trigger. This process eventually leads to the elimination of the fear inducing triggers. It has been very successful.”
31 Jul Talking about Talking Series: The Gates-gate
Click on the link below to watch a video featuring coaches Dr. Dennis Becker and Laurie Schloff.
30 Jul Catching Up With the Coaches – Monica Murphy
This week, we caught up with Senior Coaching Partner Monica Murphy.
Monica is currently leading a lengthy customer service training program with software developing company Pega Systems. This unique program, called Communicating Extraordinary Service, was developed by Monica and fellow TSIC coaches Kristen Curran-Faller and Debbie London, and has led Pega Systems to great success.
>What is Pega Systems and how did you become involved with them?
“Pega Systems is a software developing company that helps businesses automate their business processes. We have had a 10-year relationship with them, originally beginning with Presentation Skills Training for some of their managers in the engineering group. It was a combination of presentation skills coaching and individual communication coaching.” (more…)
28 Jul New Management
The Speech Improvement Company Inc., has announced today the promotion of Ethan F. Becker to President, and Kristen Curran-Faller to COO (Chief Operating Officer). Dr. Dennis Becker will remain on as the firm’s CEO and Dr. Paula Borkum Becker will remain as the firm’s CFO.
“For 45 years, Paula and I have been holding the reigns for all the operating functions of the firm. We will continue to coach and remain infuential in the firms decisions as we hand over the day to day operations to the next generation,” said Dr. Dennis Becker. Dr. Paula Borkum Becker added “Kristen has been with the firm for 18 years and heavily involved in the daily operations, from engaging with clients to back end office to billing and other company needs. Ethan has really expanded the thinking of the firm, bringing in new technologies and clients from all corners of the world. I’m excited about the engery and expertise they will bring for the next 45 years.”
Ethan, 38, holds an undergraduate degree in Communication, a graduate MBA with double focus in International Business Communication and Leadership. He is currently enrolled in a PhD program in The Psychology of Business Communication. He has been a senior coach and trainer with TSIC since 2001. Prior to joining TSIC he held positions as Project Director and Team Leader for Media One Hundred. Ethan has also held positions as a motivational trade show speaker for major corporations. In addition, he began his career as a corporate video producer, and music video producer.
Kristen holds an undergraduate degree in Speech Communication, and a graduate degree in Training and Development. Before assuming her role as senior trainer and coach, she worked in advertising and marketing, and served as Director of The Customer Service Training Center. During her 18 years of service to TSIC, she has initiated many policies and pioneered many programs, including the worlds’s first, and TSIC patented, Virtual Reality Therapy regime. She has strong integral knowledge of the inner workings that keep the firm strong and thriving.
“We are all excited about the transition to these two highly qualified and dedicated professionals. It represents the foundation for growth and the clear continuation of the firm in its mission to help all people strengthen their oral communication skills. Kristen and Ethan hold the respect of everyone on the team and we support the move 100%,” said Monica Murphy, a Senior Coaching Partner with TSIC since 1990.
More about Ethan’s background may be found at http://speechimprovement.com/ethan
More about Kristen may be found at http://speechimprovement.com/kristen