I am sure you have either seen or heard about Mariah Carey’s disasterous New Year’s Eve performance on Dick Clark’s New Year’s Eve with Ryan Seacrest.  Moments after it happened, social media had labeled it a train wreck, an end of her career, a lip syncing gone horribly wrong, etc.

How did Mariah Carey and her folks handle the situation?  Well, I guess it depends on who you ask.

Mariah Carey’s tweet showed us acceptance of what happened and a desire to move on.  A statement from Mariah Carey’ s manager came out two days after the performance explaining exactly what had occurred.  Unfortunately, social media had already made and communicated their assumptions.

Whatever the reasons for Mariah Carey’s disappointing performance, waiting more than 24 hours to give an explanation of her side is way too late.  We would have recommended that a statement of explanation be made immediately.  Ten years ago, two or three days seemed acceptable.  Today with the presences of social media, two days is more like two weeks.  FaceBook, Twitter, Instragram and other forms of social media make news relevant at the exact time the news is occurring.

Remember, “Everything Communicates!”  So not giving an explanation or statement, communicates a message. Don’t let social media decide your fate, get an explanation/statement out as soon as possible.

Kristen Curran-Faller is an Executive Communication Coach and COO for The Speech Improvement Company.