Storytelling is an advanced communication tool that can build rapport, increase retention and powerfully persuade. Capturing, structuring and delivering relevant stories is an invaluable skill in business.
1.) Building Rapport – Experiences are unique; however, emotions are universal. Telling a short, interesting, personal story allows the listener to tap into the same emotion as the teller, creating a bonding moment.
2.) Increase Retention – How often have you been in a networking situation and found it difficult to remember someone’s name and business 30 seconds after she or he said it? If you want to be remembered: Try telling a short story about your business, tapping into specifically how what you do benefits humanity.
3.) Persuade – Storytelling answers the question “Why?” Telling a relatable and relevant story that answers what will happen if I do do or don’t do something can be very persuasive. The listener can imagine him/herself in real time and feel the consequences of the choice at hand when the story is told well.
There are countless ways to use storytelling as a communication tool in business. Relationship building, making information stick and being able to convince others are three of the most common ways to use this skill.